Effective Persona Development for International Student Recruitment
Date posted: May 23, 2018
Reading Time: 14 minutesA well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting...
GDPR Compliance: How to Ensure Your Higher Ed Marketing Campaigns are Up to Date
Date posted: May 16, 2018
Reading Time: 10 minutesOver the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection...
How and When to Use A/B Testing in Online Student Recruitment
Date posted: May 9, 2018
Reading Time: 12 minutesBelieve it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for...
Using CRM Technology for Student Inquiry Follow-Up
Date posted: May 2, 2018
Reading Time: 11 minutesThe use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over...
Voice Search Optimization for Higher Education SEO
Date posted: April 25, 2018
Reading Time: 9 minutesThough voice search has been a feature of smartphone operating systems for years now, the explosion in popularity of voice-controlled...
SEO Keywords for Education: A Step by Step Process for Schools
Date posted: April 18, 2018
Reading Time: 9 minutesKeywords are at the heart of digital marketing. What are keywords in education? Keywords help shape the content created for web...
Twitter College Recruiting Tips and Insights for Students
Date posted: April 11, 2018
Reading Time: 10 minutesIn 2013, just three years after its launch, Instagram had 100 million users. That same year, Twitter had 241 million...
Effective Tactics for Marketing Online Courses
Date posted: April 4, 2018
Reading Time: 13 minutesOnce viewed as something of an inferior option to a traditional classroom experience, online learning continues to grow both in...
How National and Regional Education Strategies Are Changing International Student Recruitment
Date posted: March 28, 2018
Reading Time: 9 minutesInternational students can bring a lot to a country. They can help to increase the pool of skilled labour available,...
Getting the Most out of YouTube for Schools
Date posted: March 21, 2018
Reading Time: 12 minutesHere’s a well-known digital marketing fun fact that bears repeating: the most popular search engine in the world is Google,...