Conversion Tracking for Schools: Understanding Your Prospects’ Journey Towards Enrollment
Date posted: December 28, 2022
Reading Time: 10 minutesEffective conversion tracking is critical to every school’s recruitment strategy. As schools continue to embrace different digital channels and software...
7 Top Factors Students Consider When Choosing a College and How Your School Can Use Them to Stand Out
Date posted: November 30, 2022
Reading Time: 11 minutesMuch thought goes into what factors should you consider when choosing a college or university, particularly as prospective students prepare...
TOFU to BOFU Marketing: How to Nurture Your Prospects with a Strong Admissions Funnel
Date posted: September 21, 2022
Reading Time: 12 minutesAt the beginning of their enrollment journey, students typically research their field of interest and explore different options for pursuing...
Lead Generation for Colleges: Your Guide to Better Student Recruitment
Date posted: June 15, 2022
Reading Time: 12 minutesA good digital marketing strategy gives a school a strong online presence, resulting in more prospects exploring its website and...
Lead Generation for Higher Education: Key Strategies for Success
Date posted: May 25, 2022
Reading Time: 10 minutesQualified leads are the foundation of any successful business – and this is all the more important for educational institutions....
The Ultimate Guide to Creating Email Subject Lines for Students in Higher Education
Date posted: May 13, 2022
Reading Time: 10 minutesWhen you log into your email daily, how do you determine which messages to open and read? And what kind...
Integrating Dynamic Content Within Your Education Content Marketing Strategy
Date posted: May 10, 2022
Reading Time: 10 minutesHow many times has Netflix recommended just the right TV show for you to binge-watch? Or has Amazon suggested the...
How to Generate Leads for Your Next Open House as Part of Your Marketing Strategy for Student Recruitment
Date posted: March 16, 2022
Reading Time: 10 minutesAs in-person events come back into the frame and virtual meets gain traction, school open houses stand as a key...
Learn How to Create an Effective Language School Marketing Strategy
Date posted: February 11, 2022
Reading Time: 15 minutesHow do I market my language school? This is a common question for language schools looking to increase bookings and...
How to Target Students on Facebook Ads
Date posted: January 28, 2022
Reading Time: 12 minutesHere’s a common situation that marketers across all industries face: you create the perfect social media ad campaign, with the...