Lead Generation for Higher Education: Key Strategies for Success
Date posted: May 25, 2022
Reading Time: 10 minutesQualified leads are the foundation of any successful business – and this is all the more important for educational institutions....
11 Best Practices for Writing Email Subject Lines for Students
Date posted: May 13, 2022
Reading Time: 9 minutesAn email subject line is a small piece of copy with a large responsibility. It must help prospective students understand...
Integrating Dynamic Content Within Your Education Content Marketing Strategy
Date posted: May 10, 2022
Reading Time: 10 minutesHow many times has Netflix recommended just the right TV show for you to binge-watch? Or has Amazon suggested the...
How to Generate Leads for Your Next Open House as Part of Your Marketing Strategy for Student Recruitment
Date posted: March 16, 2022
Reading Time: 10 minutesAs in-person events come back into the frame and virtual meets gain traction, school open houses stand as a key...
Language School Marketing Strategy: 9 Steps to Grow Bookings
Date posted: February 11, 2022
Reading Time: 11 minutesLanguage schools compete across countries, languages, course types, delivery formats, and student motivations. A learner preparing for university, a professional...
How to Target Students With Facebook Ads: 9 Strategies
Date posted: January 28, 2022
Reading Time: 12 minutesHere’s a common situation that marketers across all industries face: you create the perfect social media ad campaign, with the...
Showcasing Student Testimonials and Why it Matters in Social Media for Schools
Date posted: January 4, 2022
Reading Time: 6 minutesStudent testimonials should be at the top of your school’s content creation list. Information about what kinds of students have...
Recruiting International Students: How to Create an Action Plan that Delivers
Date posted: November 5, 2021
Reading Time: 11 minutesAs global education continues to evolve, the demand for international students remains strong. The OECD had projected that the number...
Paid Advertising for Higher Ed: How to Create an Effective Advertising Strategy
Date posted: September 3, 2021
Reading Time: 19 minutesWith students increasingly looking to online sources when searching for their perfect school, a digital advertising campaign can go a...
Transforming Your School’s Admissions Funnel in 6 Simple Steps
Date posted: August 11, 2021
Reading Time: 11 minutesDo you think your school could be converting more leads into students? Does your admissions team struggle to give each...