For schools hoping to boost recruitment, instant messaging apps have been one of the hottest channels over the past couple...

  One of the most exciting things about working in digital marketing is that the online world is constantly changing...

2017’s Best Higher Ed Marketing Holiday Videos!

Date posted: December 20, 2017

It’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday...

A great strength of social media is that it is a channel designed not only to allow an individual or...

Any school wishing to run an effective social media marketing campaign simply cannot ignore Facebook advertising. Facebook is both the...

Creating a Language School Digital Marketing Plan

Date posted: November 29, 2017

For language schools hoping to increase enrollment or improve their visibility on the international stage, a strong marketing plan can...

There’s no overstating the importance of establishing an emotional draw between a school and its prospective students. After all, you...

For the institution looking to improve their marketing and recruitment efforts with data-driven insights, there’s no better way to start...

The trend toward intercompatibility of online services and connected devices is ushering in an expectation that a person should be...

A good customer relationship management (CRM) platform is the backbone of many successful digital marketing efforts in modern student recruitment....