Recruiting Questions: What Your Student Recruitment Team Should Address to Connect with Prospects
Date posted: August 9, 2023
Reading Time: 10 minutesImproving your student recruitment strategy is a big step in boosting your school’s enrollment numbers, making it an essential part...
SEO Best Practices: 7 Tips to Enhance Your School’s Visibility and Ranking
Date posted: May 10, 2023
Reading Time: 10 minutesLike search engine algorithms, SEO trends are constantly changing. This pushes schools to apply SEO best practices to cultivate a...
SEO Topic Clusters: 6 Tips to Improve Your School’s Content Strategy
Date posted: May 3, 2023
Reading Time: 10 minutesCreating great content can be time-consuming, but the time and effort are well worth it for schools looking to attract...
Digital Marketing Strategy for Schools: Advertising and Lead Generation Tips for Success
Date posted: April 5, 2023
Reading Time: 10 minutesA robust digital marketing strategy for schools is instrumental, especially for those looking to boost enrollment numbers, and effective lead...
7 Google Ads Tips and Targeting Tricks for Schools Launching a Paid Ads Campaign
Date posted: February 15, 2023
Reading Time: 12 minutesLaunching a paid ads campaign can be a big step for many schools, but feeling the need to master Google...
Drive Engagement, Build Your Brand and Generate Leads with Boosted Posts for Schools
Date posted: January 18, 2023
Reading Time: 4 minutesDo you publish on social media only to hear crickets in response? More often than not, the problem is not...
Conversion Tracking for Schools: Understanding Your Prospects’ Journey Towards Enrollment
Date posted: December 28, 2022
Reading Time: 10 minutesEffective conversion tracking is critical to every school’s recruitment strategy. As schools continue to embrace different digital channels and software...
7 Top Factors Students Consider When Choosing a College and How Your School Can Use Them to Stand Out
Date posted: November 30, 2022
Reading Time: 11 minutesMuch thought goes into what factors should you consider when choosing a college or university, particularly as prospective students prepare...
TOFU to BOFU Marketing: How to Nurture Your Prospects with a Strong Admissions Funnel
Date posted: September 21, 2022
Reading Time: 12 minutesAt the beginning of their enrollment journey, students typically research their field of interest and explore different options for pursuing...
Lead Generation for Colleges: Your Guide to Better Student Recruitment
Date posted: June 15, 2022
Reading Time: 12 minutesA good digital marketing strategy gives a school a strong online presence, resulting in more prospects exploring its website and...