How To Build An Evolving Alumni Engagement Strategy
Date posted: September 8, 2014
Reading Time: 5 minutesCollege admissions and recruitment teams have a lot of balls in the air. They’re launching email campaigns, optimizing websites, growing...
Explore Affordability Content for University Marketing
Date posted: August 21, 2014
Reading Time: 7 minutesThere was a time when students approached college primarily as a life experience – an opportunity to explore new concepts,...
3 Questions to Help You Decide if Mobile PPC is Right for Your Higher Ed Marketing Mix
Date posted: August 18, 2014
Reading Time: 4 minutesIt is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for...
Virtual Reality Campus Tours with Oculus Rift
Date posted: July 31, 2014
Reading Time: 4 minutesRecruiting fairs will be a bit different this fall with the introduction of virtual reality campus tours to the repertoire...
4 Ways to Attract More Leads With Modern E-Brochures
Date posted: July 28, 2014
Reading Time: 8 minutesBrochures that introduce your campus, programs, student support services, and next steps can still play an important role in your...
Strategies For Responding To Students on Social Media
Date posted: July 23, 2014
Reading Time: 5 minutesWhen it comes to recruiting new students, what happens on your school’s social media platforms may be just as important...
Digital Marketing Priorities and Messaging for Colleges
Date posted: July 16, 2014
Reading Time: 6 minutesOne of the great paradoxes of modern society is the apparent glut of overqualified waitresses and cab drivers with college...
Canada’s Anti-Spam Legislation (CASL) and How It Affects your Higher Ed Digital Marketing
Date posted: June 3, 2014
Reading Time: 8 minutesCanada’s Anti-Spam Legislation, better known as CASL, has been in force since July 1, 2014. It is no longer a...
Creating Social Content Around your Academic Calendar
Date posted: May 30, 2014
Reading Time: 4 minutesWhen it comes to creating smart social content that will engage prospective students while keeping current students talking about your...
Provocative Innovations in Higher Ed Web Design
Date posted: May 29, 2014
Reading Time: 7 minutesWebsite design is a challenging balancing act for colleges and universities. Not only are there numerous diverse audiences to appease,...
