Reading Time: < 1 minuteHigher Education Marketing held a webinar on Wednesday, July 13th. Entitled “How to Configure Google Analytics to Optimize your College’s...

Reading Time: 3 minutesUsing social media to communicate with your student audiences is pretty standard operating procedure for most colleges. In fact, if...

Reading Time: 2 minutesIs your school focusing its advertising on its brand? Aligning your education marketing to specific programs is a much better way to improve your return on investment. Find out more in this edition of the Higher Education Marketing newsletter.

Reading Time: 3 minutesMore and more prospective students are online, which means that schools need to rely less on traditional advertising, and more on online marketing channels. Find out more about Higher Education Marketing's analytics-driven marketing.