3 Tips to Optimize Your College Social Media Strategy
Date posted: May 15, 2013
Reading Time: 4 minutesAccording to ICEF Monitor, 85% of students use social media to decide their enrollment. Whatever the exact nature of the...
Bounce Rate in Higher Education: A Practical GA4 Guide
Date posted: March 11, 2013
Reading Time: 9 minutesBounce rate remains one of the most frequently misunderstood website metrics in higher education. A high rate is often treated...
College Newsletter Strategy: How to Plan, Send and Measure It
Date posted: March 8, 2013
Reading Time: 9 minutesA college newsletter can strengthen relationships with prospective students, current students, parents, alumni, employees, partners, and the wider community. It...
Free Digital Marketing for Higher Ed eBook Now Available
Date posted: February 4, 2013
Reading Time: < 1 minuteWe took a look at the digital marketing trends in higher ed that our readers were most interested in throughout 2012...
Increase your college’s visibility with content curation
Date posted: February 1, 2013
Reading Time: 4 minutesColleges and universities know the importance of creating and carrying out an effective content strategy to meet their audiences’ online...
How to Create a School Page on LinkedIn: A Step-by-Step Guide
Date posted: October 12, 2012
Reading Time: 10 minutesA LinkedIn Page gives a school, college, or university an official presence separate from the personal profiles used by employees,...
Reading Time: 3 minutesUsing social media to communicate with your student audiences is pretty standard operating procedure for most colleges. In fact, if...
Reading Time: 3 minutesMore and more prospective students are online, which means that schools need to rely less on traditional advertising, and more on online marketing channels. Find out more about Higher Education Marketing's analytics-driven marketing.
The Benefit to Linking Google Products
Date posted: March 25, 2011
Reading Time: 2 minutesIs there any benefit to linking Google products? Higher Education Marketing illustrates what it can do for your school’s online visibility and rank on search engine results pages.
