Could Snapchat be the Next Big Trend in Student Marketing?
Date posted: March 10, 2014
Reading Time: 6 minutesSocial media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t...
Innovative Approaches to Student Admissions
Date posted: March 5, 2014
Reading Time: 5 minutesIn the world of higher education, the beginning of March means that application deadlines for next fall’s admissions are fast...
4 Ways to Widen Your Recruitment Funnel
Date posted: February 26, 2014
Reading Time: 3 minutes Higher ed marketers do a lot of different things to keep their higher ed institutions in business but at...
HEM Presents Cross Domain Tracking 101, at the February 5, 2014 Higher Ed Analytics Conference
Date posted: January 31, 2014
Reading Time: 2 minutesOn February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour...
Using Remarketing Campaigns in College and University Recruitment
Date posted: November 29, 2013
Reading Time: 5 minutesRemarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are...
Are You Ready to Recruit the Mobile-Only Prospective Student?
Date posted: November 22, 2013
Reading Time: 4 minutesYou’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:...
Why Every Higher Ed Marketer Needs to Understand and Use Cross Domain Tracking
Date posted: November 4, 2013
Reading Time: 4 minutesHigher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external...
4 Ways to Generate More Engagement Through Your Facebook Cover
Date posted: October 31, 2013
Reading Time: 4 minutesTill very recently, Facebook’s strict terms of service did not allow us to use text or calls to action in...
Reading Time: < 1 minuteOn Thursday, October 24th, in cooperation with our good friends at OmniUpdate, HEM presented a free 30 minute webcast, on,...
Continuing Education Recruitment: 8 Strategies for Adult Learners
Date posted: October 25, 2013
Reading Time: 11 minutesContinuing education recruitment is no longer simply a matter of publishing a course calendar and waiting for registrations. Colleges, universities,...
