Innovative Approaches to Student Admissions
Date posted: March 5, 2014
Reading Time: 5 minutesIn the world of higher education, the beginning of March means that application deadlines for next fall’s admissions are fast...
4 Ways to Widen Your Recruitment Funnel
Date posted: February 26, 2014
Reading Time: 3 minutes Higher ed marketers do a lot of different things to keep their higher ed institutions in business but at...
HEM Presents Cross Domain Tracking 101, at the February 5, 2014 Higher Ed Analytics Conference
Date posted: January 31, 2014
Reading Time: 2 minutesOn February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour...
Top 20 Higher Ed Holiday Greetings of 2013
Date posted: December 30, 2013
Reading Time: 3 minutesThis is my second annual top 20 higher ed holiday greetings list so I’m feeling a little bit better qualified...
KEEPING UP WITH SOCIAL MEDIA SERIES – LATEST CHANGES AND WHAT THEY MAY MEAN FOR YOUR COLLEGE
Date posted: December 19, 2013
Reading Time: 4 minutesSocial media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...
Our Questions and Answers Page: Ask Us Anything!
Date posted: December 6, 2013
Reading Time: 2 minutesQuestions about higher education marketing come our way in many different forms, through many different channels. Our phones, emails and social...
Using Remarketing Campaigns in College and University Recruitment
Date posted: November 29, 2013
Reading Time: 5 minutesRemarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are...
Are You Ready to Recruit the Mobile-Only Prospective Student?
Date posted: November 22, 2013
Reading Time: 4 minutesYou’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:...
Google’s Q3 Higher Education Search Analysis Report: Highlights and a Few Observations
Date posted: November 18, 2013
Reading Time: 4 minutesGoogle’s Education team recently hosted a Google Hangout that provided their 2013 Q3 report on the state of Google search...
Why Every Higher Ed Marketer Needs to Understand and Use Cross Domain Tracking
Date posted: November 4, 2013
Reading Time: 4 minutesHigher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external...