HEM Presents Cross Domain Tracking 101, at the February 5, 2014 Higher Ed Analytics Conference
Date posted: January 31, 2014
Reading Time: 2 minutesOn February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour...
Using Remarketing Campaigns in College and University Recruitment
Date posted: November 29, 2013
Reading Time: 5 minutesRemarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are...
Are You Ready to Recruit the Mobile-Only Prospective Student?
Date posted: November 22, 2013
Reading Time: 4 minutesYou’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:...
Why Every Higher Ed Marketer Needs to Understand and Use Cross Domain Tracking
Date posted: November 4, 2013
Reading Time: 4 minutesHigher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external...
4 Ways to Generate More Engagement Through Your Facebook Cover
Date posted: October 31, 2013
Reading Time: 4 minutesTill very recently, Facebook’s strict terms of service did not allow us to use text or calls to action in...
Reading Time: < 1 minuteOn Thursday, October 24th, in cooperation with our good friends at OmniUpdate, HEM presented a free 30 minute webcast, on,...
Continuing Education Recruitment: 8 Strategies for Adult Learners
Date posted: October 25, 2013
Reading Time: 11 minutesContinuing education recruitment is no longer simply a matter of publishing a course calendar and waiting for registrations. Colleges, universities,...
The New Google Analytics Acquistion Report: A Primer for Higher Ed Marketers
Date posted: October 25, 2013
Reading Time: 4 minutesIf you are a typical college or university marketer who checks in once and a while with Google Analytics (GA)...
Text Messaging for Student Recruitment
Date posted: October 24, 2013
Reading Time: 5 minutesThe popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students...
3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics
Date posted: October 18, 2013
Reading Time: 4 minutesIn last week’s post we discussed the nature and implications of the fact that Google Analytics is no longer providing...