3 Tips for Marketing Your Competency-Based Higher Ed Programs
Date posted: December 8, 2014
Reading Time: 4 minutesBecause you’ve been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and...
3 Higher-Ed Social Media Blunders (and What They All Have in Common)
Date posted: December 1, 2014
Reading Time: 6 minutesAccording to a recent survey by YouVisit, more than 68 percent of students use social media to narrow down their...
How to Develop & Leverage Student Personas
Date posted: November 25, 2014
Reading Time: 5 minutesPersonalized connection. It’s the guiding light of inbound marketing, regardless of industry, company size, location or product. When Top Rank...
A Look at the Data Behind Google Benchmarking for Higher Ed
Date posted: November 21, 2014
Reading Time: 7 minutesIt has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very...
Student Journey Mapping: Personalizing Touchpoints & Optimizing Conversion
Date posted: November 14, 2014
Reading Time: 9 minutesConsider the last time you made an important decision. While weighing your options, you probably moved through a familiar series...
Content Discovery Tools for Higher Ed Marketing
Date posted: November 12, 2014
Reading Time: 4 minutesA content discovery tool is a digital advertising platform that allows you to embed a link to your content inside...
Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation
Date posted: November 5, 2014
Reading Time: 5 minutesIn a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate...
What You Should Know About LinkedIn For University Students
Date posted: October 9, 2014
Reading Time: 7 minutesChoosing which college or university to attend is one of the most important decisions a young person has to make,...
LinkedIn Introduces New Tools for Students Choosing Universities
Date posted: October 9, 2014
Reading Time: 7 minutesChoosing which college or university to attend is one of the most important decisions a young person has to make,...
What Exactly is “Native Advertising” and Why Should Higher Ed Marketers Care?
Date posted: October 7, 2014
Reading Time: 7 minutesCollege and university marketers work hard to create useful content that attracts prospective students, answers their questions and helps them...
