Education Marketing

Reading Time: 7 minutesIt has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very...

Reading Time: 9 minutesConsider the last time you made an important decision. While weighing your options, you probably moved through a familiar series...

Reading Time: 4 minutesA content discovery tool is a digital advertising platform that allows you to embed a link to your content inside...

Reading Time: 5 minutesIn a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate...

Reading Time: 7 minutesChoosing which college or university to attend is one of the most important decisions a young person has to make,...

Reading Time: 7 minutesChoosing which college or university to attend is one of the most important decisions a young person has to make,...

Reading Time: 7 minutesCollege and university marketers work hard to create useful content that attracts prospective students, answers their questions and helps them...

Reading Time: 5 minutesCollege admissions and recruitment teams have a lot of balls in the air. They’re launching email campaigns, optimizing websites, growing...

Reading Time: 7 minutesThere was a time when students approached college primarily as a life experience – an opportunity to explore new concepts,...

Reading Time: 4 minutesIt is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for...