Top 20 Higher Ed Holiday Greetings of 2012
Date posted: December 26, 2012
Reading Time: 3 minutesOk, so this is “My” top 20 not “The” top 20. I am not sure how you would establish “The”...
Summary and Comments on 2012 Report on Higher Ed Marketing for Not-For-Profit Colleges and Universities
Date posted: October 23, 2012
Reading Time: 4 minutesCUnet recently released its 2012 Higher Education Marketing Benchmarking Report: Not-for-Profit Colleges and Universities. This report follows on the heels of an...
How to Create a School Page on LinkedIn: A Step-by-Step Guide
Date posted: October 12, 2012
Reading Time: 5 minutesAt HEM, we often hear schools asking “Can I create a school page on LinkedIn?” The answer is a resounding...
Reading Time: < 1 minuteHigher Education Marketing held a webinar on Wednesday, July 13th. Entitled “How to Configure Google Analytics to Optimize your College’s...
Reading Time: 3 minutesUsing social media to communicate with your student audiences is pretty standard operating procedure for most colleges. In fact, if...
Reading Time: 2 minutesIs your school focusing its advertising on its brand? Aligning your education marketing to specific programs is a much better way to improve your return on investment. Find out more in this edition of the Higher Education Marketing newsletter.
Reading Time: 3 minutesMore and more prospective students are online, which means that schools need to rely less on traditional advertising, and more on online marketing channels. Find out more about Higher Education Marketing's analytics-driven marketing.