How to Leverage your Graduates for a Professional Network
Date posted: July 26, 2013
Reading Time: 6 minutesWith the ever increasing competition for student recruitment among higher education institutions, sometimes it seems alumni relations are perceived as...
Student Testimonials: 9 Best Practices for Schools
Date posted: July 19, 2013
Reading Time: 12 minutesStudent testimonials can help prospective learners understand what a program, classroom, campus, or support service feels like through the experience...
8 Steps to Build an International Student Recruitment Website
Date posted: July 15, 2013
Reading Time: 10 minutesAn international student recruitment website should do more than welcome visitors from abroad. It should help a prospective student understand...
5 Tips to Optimize Your Admissions Pages for Lead Generation
Date posted: July 5, 2013
Reading Time: 5 minutesNo higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...
5 Best Practices for Building Better Program Pages
Date posted: June 28, 2013
Reading Time: 4 minutesWith increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn’t...
6 Steps to Developing Your E-Newsletter Marketing Strategy
Date posted: June 19, 2013
Reading Time: 5 minutesA few months ago we explained why college newsletters were an essential part of any communications strategy and how to...
8 Graduation Engagement Ideas for Colleges and Universities
Date posted: May 22, 2013
Reading Time: 7 minutesGraduation is more than a formal ceremony. It is a transition point connecting students, families, faculty, staff, alumni, employers, and...
3 Tips to Optimize Your College Social Media Strategy
Date posted: May 15, 2013
Reading Time: 4 minutesAccording to ICEF Monitor, 85% of students use social media to decide their enrollment. Whatever the exact nature of the...
Bounce Rate in Higher Education: A Practical GA4 Guide
Date posted: March 11, 2013
Reading Time: 9 minutesBounce rate remains one of the most frequently misunderstood website metrics in higher education. A high rate is often treated...
College Newsletter Strategy: How to Plan, Send and Measure It
Date posted: March 8, 2013
Reading Time: 9 minutesA college newsletter can strengthen relationships with prospective students, current students, parents, alumni, employees, partners, and the wider community. It...