The Impact of “Keyword Not Provided” in Higher Ed Marketing
Date posted: October 8, 2013
Reading Time: 4 minutesIf you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a...
Hashtags Just Got Even More Important on Google!
Date posted: October 4, 2013
Reading Time: 3 minutesGoogle recently announced that Google Search will now allow users to search for Google+ posts including hashtags. If you are...
Reading Time: 3 minutesGoogle recently announced that Google Search will now allow users to search for Google+ posts, including Google hashtags. If you...
Understanding Student Recruitment in China 101
Date posted: September 11, 2013
Reading Time: 5 minutesChina represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education,...
Understanding Student Recruitment in China 101
Date posted: September 11, 2013
Reading Time: 6 minutesChina represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education,...
LinkedIn for Colleges: Key Insights on the University Pages Feature
Date posted: August 21, 2013
Reading Time: 5 minutesLinkedIn, the network that aims to connect professionals with potential employers, can be a valuable tool for colleges seeking to...
Should your college be on Instagram?
Date posted: August 19, 2013
Reading Time: 5 minutesWith currently over 130 million active users, mostly aged 18 to 23, Instagram is the one social media platform educational...
College Instagram Visibility, Should You Have It?
Date posted: August 19, 2013
Reading Time: 5 minutesWith over 130 million active users, mostly aged 18 to 23, Instagram is a social media platform that educational institutions...
Recruiting Transfer Students: 8 Strategies for Colleges
Date posted: August 16, 2013
Reading Time: 10 minutesTransfer students should not be treated as a backup enrollment audience. They are an important and increasingly varied part of...
Learn About Leveraging Graduates’ Professional Networks
Date posted: July 26, 2013
Reading Time: 6 minutesWith the ever-increasing competition for student recruitment among higher education institutions, sometimes remembering how to leverage alumni network relations is...