The New Google Analytics Acquistion Report: A Primer for Higher Ed Marketers
Date posted: October 25, 2013
Reading Time: 4 minutesIf you are a typical college or university marketer who checks in once and a while with Google Analytics (GA)...
Text Messaging for Student Recruitment
Date posted: October 24, 2013
Reading Time: 5 minutesThe popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students...
3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics
Date posted: October 18, 2013
Reading Time: 4 minutesIn last week’s post we discussed the nature and implications of the fact that Google Analytics is no longer providing...
The Impact of “Keyword Not Provided” in Higher Ed Marketing
Date posted: October 8, 2013
Reading Time: 4 minutesIf you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a...
Hashtags Just Got Even More Important on Google!
Date posted: October 4, 2013
Reading Time: 3 minutesGoogle recently announced that Google Search will now allow users to search for Google+ posts including hashtags. If you are...
Reading Time: 3 minutesGoogle recently announced that Google Search will now allow users to search for Google+ posts, including Google hashtags. If you...
Understanding Student Recruitment in China 101
Date posted: September 11, 2013
Reading Time: 5 minutesChina represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education,...
Understanding Student Recruitment in China 101
Date posted: September 11, 2013
Reading Time: 6 minutesChina represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education,...
LinkedIn for Colleges: Key Insights on the University Pages Feature
Date posted: August 21, 2013
Reading Time: 5 minutesLinkedIn, the network that aims to connect professionals with potential employers, can be a valuable tool for colleges seeking to...
Should your college be on Instagram?
Date posted: August 19, 2013
Reading Time: 5 minutesWith currently over 130 million active users, mostly aged 18 to 23, Instagram is the one social media platform educational...
