5 Best Practices for Building Better Program Pages
Date posted: June 28, 2013
Reading Time: 4 minutesWith increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn’t...
6 Steps to Developing Your E-Newsletter Marketing Strategy
Date posted: June 19, 2013
Reading Time: 5 minutesA few months ago we explained why college newsletters were an essential part of any communications strategy and how to...
3 Tips to Make Your College Graduation Engagement More Interactive
Date posted: May 22, 2013
Reading Time: 3 minutes‘Tis the season again! With graduation ceremonies around the corner, many colleges are looking for interactive graduation ideas to share...
3 Tips to Optimize Your College Social Media Strategy
Date posted: May 15, 2013
Reading Time: 4 minutesAccording to ICEF Monitor, 85% of students use social media to decide their enrollment. Whatever the exact nature of the...
Homage to Google Reader (or Why RSS Should be Part of Your Content Development Strategy)
Date posted: April 5, 2013
Reading Time: 3 minutesMuch to the shock of users around the world, Google recently announced that as of July 1, 2013, it is...
Bounce Rates in Higher Ed: The Good, the Bad and the Ugly
Date posted: March 11, 2013
Reading Time: 7 minutesWhen marketing managers begin working with Google Analytics to learn more about their website’s effectiveness, bounce rate is one of...
The Why & How of a College Newsletter
Date posted: March 8, 2013
Reading Time: 5 minutesPublishing college newsletter content is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does...
The Why & How of a College Newsletter
Date posted: March 8, 2013
Reading Time: 5 minutesPublishing a regular newsletter is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does...
Free Digital Marketing for Higher Ed eBook Now Available
Date posted: February 4, 2013
Reading Time: < 1 minuteWe took a look at the digital marketing trends in higher ed that our readers were most interested in throughout 2012...
Increase your college’s visibility with content curation
Date posted: February 1, 2013
Reading Time: 4 minutesColleges and universities know the importance of creating and carrying out an effective content strategy to meet their audiences’ online...