Smart Enrollment Marketing: 10 Proven Tactics to Convert Prospective Students
Date posted: June 18, 2025
Reading Time: 12 minutesToday’s prospective students aren’t waiting for a glossy brochure to arrive in the mail. They’re researching schools on their phones...
10 Tips to Make Your Next School Open House the Best Yet
Date posted: June 11, 2025
Reading Time: 12 minutesPlanning an open house for your school? Good call. A well-run open house can be one of the most powerful...
10 Campus Recruitment Strategies to Attract and Enroll Students
Date posted: June 4, 2025
Reading Time: 9 minutesEffective student recruitment is not a collection of disconnected campaigns. It is a coordinated system that helps the right prospective...
Email Marketing for Student Recruitment: From Inquiry to Enrollment
Date posted: May 28, 2025
Reading Time: 10 minutesEmail remains one of the few digital channels that gives schools a direct, permission-based way to continue a conversation with...
From First-Year to Graduation: How Email Marketing Nurtures Student Retention
Date posted: May 14, 2025
Reading Time: 11 minutesStudent retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For...
What Is Student Success in Higher Education? How Digital Marketing and CRM Tools Drive Achievement
Date posted: May 7, 2025
Reading Time: 10 minutesThe way higher institutions define and acknowledge student success in higher education today is changing rapidly. Today, diplomas and transcripts...
Social Media Playbook for Education Marketers: 8 Steps
Date posted: April 30, 2025
Reading Time: 11 minutesSocial media can help prospective students discover a school, understand its programs, evaluate its community, ask questions, and decide what...
Optimizing SEO for Private Schools: Best Practices to Increase Online Visibility
Date posted: April 23, 2025
Reading Time: 8 minutesTo stand out amidst competition, private schools must ensure their online presence is strong enough to attract prospective students and...
What Do Universities Use CRM Systems For? 8 Core Functions
Date posted: April 16, 2025
Reading Time: 11 minutesA CRM system for a university helps teams manage relationships, communications, tasks, and data across the learner journey. It can...
User-Generated Content in Education Marketing: 8 Strategies
Date posted: April 9, 2025
Reading Time: 10 minutesUser-generated content can help prospective students understand what a program, campus, classroom, or community feels like through the experiences of...