Education Marketing

Reading Time: 14 minutesStudent retention remains one of the most pressing challenges in higher education. While institutions devote considerable resources to attracting new...

Reading Time: 12 minutesWhen a crisis hits a school campus, communication can either save lives or contribute to chaos. Whether it’s a lockdown,...

Reading Time: 11 minutesAs of 2023, more than 464 million people listen to podcasts regularly, and this number is growing each year. And...

Reading Time: 12 minutesToday’s prospective students aren’t waiting for a glossy brochure to arrive in the mail. They’re researching schools on their phones...

Reading Time: 12 minutesPlanning an open house for your school? Good call. A well-run open house can be one of the most powerful...

Reading Time: 9 minutesEffective student recruitment is not a collection of disconnected campaigns. It is a coordinated system that helps the right prospective...

Reading Time: 10 minutesEmail remains one of the few digital channels that gives schools a direct, permission-based way to continue a conversation with...

Reading Time: 11 minutesStudent retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For...

Reading Time: 10 minutesThe way higher institutions define and acknowledge student success in higher education today is changing rapidly. Today, diplomas and transcripts...

Reading Time: 11 minutesSocial media can help prospective students discover a school, understand its programs, evaluate its community, ask questions, and decide what...