6 Higher Education SEO Strategies You Should Use
Date posted: February 14, 2024
Reading Time: 9 minutesWith students’ increasing reliance on digital platforms for information and decision-making, it is no surprise that search engine optimization (SEO)...
Live Streaming Marketing 101: A Comprehensive Guide for Schools
Date posted: January 31, 2024
Reading Time: 9 minutesReal-time broadcasting of video content over the internet, particularly on social media platforms, has revolutionized how businesses connect with their...
8 Tips to Keep Your Marketing Team Productive
Date posted: January 3, 2024
Reading Time: 9 minutesIn today’s evolving work environment, team productivity is a concern in many organizations. Since hybrid and remote work formats have...
Video Highlights from Schools: 11 Holiday Videos to Inspire Your Festive Season
Date posted: December 20, 2023
Reading Time: 6 minutesThe festive season is upon us once more! There’s a magical buzz as schools around the globe gear up for...
How to Maintain a Successful School Blog Top Tips and Insights
Date posted: December 6, 2023
Reading Time: 8 minutesGone are the days when schools relied solely on print advertising and direct mail to reach prospective students. In today’s...
7 Landing Page Dos and Don’ts for Your School to Follow
Date posted: November 29, 2023
Reading Time: 10 minutesEffective landing pages can play a pivotal role in the success of your school’s enrollment efforts. As the digital gateway...
Demand Generation Campaigns: A General Overview for Higher Education Advertising
Date posted: November 15, 2023
Reading Time: 7 minutesAs new technologies develop and AI becomes more reliable, it’s no surprise that higher education marketing and advertising strategies will...
4 AI Content Creation Mistakes for Schools to Avoid
Date posted: October 11, 2023
Reading Time: 8 minutes2023 has been the year of artificial intelligence. Since the beginning of the year, we have heard a lot about...
Unlocking Your Success: The Power of Updated Personas
Date posted: October 9, 2023
Reading Time: 3 minutesEach prospect is different. Despite this fact, prospects who are looking at your school and its offerings likely share common...
A/B Testing Email Marketing: What Your School Needs to Know
Date posted: October 4, 2023
Reading Time: 7 minutesIn today’s crowded market, email marketing is one of the most effective ways schools reach and convert prospects. Through segmentation...