Tips for School Communications During the COVID-19 Crisis
Date posted: March 25, 2020
Reading Time: 3 minutesAs the current crisis surrounding the COVID-19 pandemic continues to develop, the circumstances facing schools are changing day by day,...
A Guide to SMS and Instant Messaging for Student Recruitment
Date posted: March 18, 2020
Reading Time: 10 minutesIf your school wants to stay on top of marketing trends, it’s important to pay attention to the digital tools...
What is LinkedIn Elevate and How Can it Help Your Higher Education Social Media Strategy?
Date posted: February 12, 2020
Reading Time: 8 minutesWhile the influencer marketing trend is not all that relevant for the education industry, schools can still gain valuable social...
SEO for Education Websites: Everything Your School Needs to Know
Date posted: January 8, 2020
Reading Time: 15 minutesSearch engine algorithms are meant to be your friends – not your enemies. This holds true when considering SEO for...
How to Optimize Your School’s CTAs for Student Conversion
Date posted: January 1, 2020
Reading Time: 12 minutesCTAs (calls to action) may be small, but their impact on the enrollment journey is too big to be ignored....
Creating a Higher Education Email Marketing Strategy
Date posted: December 11, 2019
Reading Time: 15 minutesWhat if we told you there was a digital marketing channel which offered $44 ROI for every $1 spent? And...
Developing Education Marketing Content for Each Stage of the Enrollment Funnel
Date posted: November 15, 2019
Reading Time: 10 minutesThe enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals....
Student Conversion Strategies 101: Understanding Tracking Codes
Date posted: November 6, 2019
Reading Time: 9 minutesIt’s admissions season and your school begins to ramp up its marketing efforts. From emails to social media posts to...
Social Media Through the Enrollment Journey: Your Questions Answered
Date posted: October 24, 2019
Reading Time: 9 minutesWe had an amazing response to this week’s webinar Social Media Through the Enrolment Journey! Hundreds of education professionals from...
Instagram for Higher Education: Go-to Strategies for Your School’s Success
Date posted: October 18, 2019
Reading Time: 10 minutesIs Instagram now the most important social media site for student recruitment? Launched in 2010, the platform has amassed over...