Admissions teams have long known that visiting a campus is the most important factor in solidifying a student’s decision to...

What is the purpose of your college or university’s website? A good website’s strategy is to develop and nurture relationships...

International student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue...

Videos are some of the trickiest marketing assets for colleges to produce. They require a lot of preparation and are...

The effect social media has on student recruitment continues to be a highly debated topic. Many colleges and universities have...

A college or university’s website is one of the most effective and cost-efficient tools that can enhance international recruitment efforts....

Social media is a great tool for student marketing. It is also a great money-saving tool for international recruitment. If...