Don’t Miss Our Exclusive CBIE Webinar Next Friday: “How Digital Marketing Can Help You Reach and Recruit More International Students”
Date posted: April 25, 2016
Reading Time: 2 minutesWe’re proud to announce that Higher Education Marketing’s own Philippe Taza will be hosting a special webinar entitled “How Digital...
7 Ways Schools are Upgrading Their Apps to Recruit & Retain More Students
Date posted: April 13, 2016
Reading Time: 8 minutesThere’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A...
Social Media Marketing in China for Student Recruitment
Date posted: April 6, 2016
Reading Time: 8 minutesChina has long been established as the world’s largest market for international student recruitment. With a growing middle class and...
Survey shows How International Students Choose Master Programs: What Does this Mean for Your Recruitment Marketing?
Date posted: March 30, 2016
Reading Time: 7 minutesWe looked at the QS World Grad School Tour: Applicant Survey 2015 to learn more about what drives postgraduate decision-making...
International SEO for University Recruitment
Date posted: March 23, 2016
Reading Time: 10 minutesIn 2014, 274,439 students from China enrolled in US universities. Enrollment from Brazilian students increased by 22.2%, helped in no...
Recruiting Students from Latin America: Market Trends & Digital Tactics
Date posted: March 16, 2016
Reading Time: 8 minutesMost colleges, universities and language programs across the globe are fully aware that Latin America is now one of the...
6 Ways Social Media can Boost Language School Recruitment
Date posted: February 17, 2016
Reading Time: 7 minutesHistorically, international students have relied on referrals from agents and academic counsellors when selecting a language school. While these referrals...
HEM Talks Landing Pages, CRM & Student Recruitment at EAIE 2015 in Glasgow!
Date posted: September 14, 2015
Reading Time: 2 minutesThis year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at...
WhatsApp for Schools: Exploring a Potential Marketing Strategy
Date posted: July 22, 2015
Reading Time: 6 minutesFor most non-millennials, the first time instant messaging app WhatsApp appeared on their radars was when Facebook purchased it last...
WhatsApp With Your Mobile Student Recruitment?
Date posted: July 22, 2015
Reading Time: 6 minutesFor most non-millennials, the first time instant messaging app WhatsApp appeared on their radars was when Facebook purchased it last...