As higher education marketers, we’re always on the lookout for emerging trends in the industry and reliable evidence to support...

Understanding Saudi Arabian Student Recruitment

Date posted: September 12, 2014

What’s the first thing that comes to mind when you think of Saudi Arabia? If you said “oil” you wouldn’t...

Brochures that showcase your campus, programs, and student support services should be an important part of your school’s marketing strategy....

Today’s colleges face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed space where...

In these challenging times for higher education providers, many colleges and universities are looking to international student recruitment to meet...

This is the time of the year when colleges and universities are seeking to increase enrolment in their summer programs,...

As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and...

PPC for International Student Recruitment

Date posted: April 8, 2014

Increasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment...

Recruiting Russian Students

Date posted: February 18, 2014

With the world’s attention focused on the Sochi Winter Games this month, it is an appropriate occasion to consider the...

International Student Recruitment in Brazil

Date posted: January 30, 2014

Around this time of year, those of us in the snowy north are more likely to look longingly towards sunnier...