How Does Your School Rate? Why Online Reviews are Essential in Student Lead Generation
Date posted: August 15, 2018
Reading Time: 11 minutesWhether we are looking for a good place to eat, to get our car fixed, or to buy a household...
Tailoring Your Social Media Marketing Strategy to Recruit International Students
Date posted: August 1, 2018
Reading Time: 9 minutesAs valuable a tool as social media can be for student recruitment, catering to all of your target audiences on...
Ghana & Kenya: Comparing 2 Exciting Emerging Markets for International Student Recruitment in Africa
Date posted: July 18, 2018
Reading Time: 10 minutesWhen discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However,...
Instagram Advertising for Schools: Your How-to Guide
Date posted: July 11, 2018
Reading Time: 10 minutesAs of June 2018, Instagram has over 1 billion monthly active users. In the last year alone, over 300 million...
7 Costly Mistakes Schools Make in Higher Education PPC Campaigns
Date posted: June 20, 2018
Reading Time: 9 minutesWhen managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that...
Effective Persona Development for International Student Recruitment
Date posted: May 23, 2018
Reading Time: 14 minutesA well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting...
GDPR Compliance: How to Ensure Your Higher Ed Marketing Campaigns are Up to Date
Date posted: May 16, 2018
Reading Time: 10 minutesOver the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection...
Using CRM Technology for Student Inquiry Follow-Up
Date posted: May 2, 2018
Reading Time: 11 minutesThe use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over...
Twitter College Recruiting Tips and Insights for Students
Date posted: April 11, 2018
Reading Time: 10 minutesIn 2013, just three years after its launch, Instagram had 100 million users. That same year, Twitter had 241 million...
Effective Tactics for Marketing Online Courses
Date posted: April 4, 2018
Reading Time: 13 minutesOnce viewed as something of an inferior option to a traditional classroom experience, online learning continues to grow both in...