2017’s Best Higher Ed Marketing Holiday Videos!
Date posted: December 20, 2017
Reading Time: 4 minutesIt’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday...
The ABCs of Increasing Social Engagement in Your International Student Recruitment Campaigns
Date posted: December 13, 2017
Reading Time: 10 minutesA great strength of social media is that it is a channel designed not only to allow an individual or...
Facebook Ads for Higher Education: 7 Weekly Optimization Steps
Date posted: December 6, 2017
Reading Time: 12 minutesAny school wishing to run an effective social media marketing campaign simply cannot ignore Facebook ads for higher education. Facebook...
Using Google Analytics in Education: 6 Essential GA Reports and What They Tell You
Date posted: November 15, 2017
Reading Time: 11 minutesFor the institution looking to improve their marketing and recruitment efforts with data-driven insights, there’s no better way to start...
4 Ways to Build Trust When Recruiting International Students Online
Date posted: October 25, 2017
Reading Time: 9 minutesPursuing education is different than most other transactions an individual will engage in throughout their life. It is not only...
Master’s Student Recruitment Strategies: Attracting the Right Applicants
Date posted: October 18, 2017
Reading Time: 10 minutesWith a BA degree often no longer enough to access top employment and academic opportunities, more students are enrolling in...
Language School Marketing Trends: The Growing Demand for Language + Programs
Date posted: September 20, 2017
Reading Time: 8 minutesCountless individuals across the globe are interested in learning a new language. Whether it’s for their benefit, educational reasons, business...
Should Quora be a Part of Your Education Marketing Strategy?
Date posted: September 13, 2017
Reading Time: 8 minutesMost higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social...
What University Recruitment Pros Around the World Can Learn from UK University Clearing Campaigns
Date posted: August 30, 2017
Reading Time: 8 minutesProfessionals working in the education field are no strangers to the seasons of higher education marketing, and right now, it’s...
Beyond ESL: Language School Marketing for Non-English Courses
Date posted: August 23, 2017
Reading Time: 8 minutesWhile English remains the most in-demand language for education, countless students around the globe are eager to learn other languages....