Losing Students You Already Paid For: How to Fix the Gap From Inquiry to Enrollment
Date posted: July 22, 2026
Reading Time: 13 minutesSchools invest substantial budgets each year to generate inquiries from prospective students. Paid search campaigns, Meta advertising, education fairs, education...
Mastering PPC Advertising for Education Marketing: A Comprehensive Guide
Date posted: October 23, 2024
Reading Time: 14 minutesBefore traditional media and search engines, schools relied primarily on their reputation to spread the word about their unique offerings....
How To Run Baidu PPC Advertising Campaigns for Schools
Date posted: September 11, 2024
Reading Time: 10 minutesGlobalization and the increasing popularity of distance learning means educational institutions must cast their nets wide to attract students from...
Creating a Paid Advertising Plan: Steps for an Effective Education Advertising Budget and Strategy
Date posted: November 23, 2022
Reading Time: 13 minutesToday’s prospective students turn to the web to learn about schools, using search engines like Google and Bing, but also...
Everything Schools Should Know When Creating Ads Targeting College Students
Date posted: July 13, 2022
Reading Time: 8 minutesToday’s competitive education market makes it more critical than ever for schools to seek out various ways to stand out...
Considering PPC for Higher Education? How to Find the Right Digital Advertising Mix and Channels for Your School
Date posted: May 4, 2022
Reading Time: 13 minutesEver since the onset of the pandemic, digital spaces and interactions have been on the rise. Interestingly, so has digital...
How to Target Students With Facebook Ads: 9 Strategies
Date posted: January 28, 2022
Reading Time: 12 minutesHere’s a common situation that marketers across all industries face: you create the perfect social media ad campaign, with the...
How to Write Google Ads for Schools: A 7-Step Guide
Date posted: September 15, 2021
Reading Time: 9 minutesWriting effective Google Ads for schools now requires more than producing one fixed headline and description. Responsive search ads combine...
8 Benefits of Auditing Your Education Advertising Campaigns
Date posted: September 8, 2021
Reading Time: 9 minutesIf you’ve been working in digital marketing for student recruitment for a while, you’re probably well aware of the potential...
Paid Advertising for Higher Ed: How to Create an Effective Advertising Strategy
Date posted: September 3, 2021
Reading Time: 19 minutesWith students increasingly looking to online sources when searching for their perfect school, a digital advertising campaign can go a...