As colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...

It’s mid-July, your recruitment marketing plans are set for the fall and now you really need a break. But the...

Here are a couple of very important statistics about students and LinkedIn. As of October of 2011, approximately 14 million...

Google Adwords has announced the launch of the Auction insights report. This new feature will help empower your college marketing department to make...

In the process of boosting your online presence and marketing your college programs and university degrees, you will run into...

Higher Education Marketing founder Philippe Taza shares his thoughts on Pay Per Click Marketing. What should you know about this increasingly important search engine marketing tactic? Click here to see why you should use it and how you can avoid some common mistakes.

Are you new to Google Adwords? Confused about what it can do exactly? HEM is here to help. Click here for a handy primer on the basics of Google Adwords.Are you new to Google Adwords? Confused about what it can do exactly? HEM is here to help. Click here for a handy primer on the basics of Google Adwords.