SEO vs. PPC in Higher Education Marketing: Where’s your spend?
Date posted: August 27, 2012
As colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...
Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest
Date posted: July 16, 2012
It’s mid-July, your recruitment marketing plans are set for the fall and now you really need a break. But the...
Why is LinkedIn important to your College and University student recruiting efforts?
Date posted: June 18, 2012
Here are a couple of very important statistics about students and LinkedIn. As of October of 2011, approximately 14 million...
Google Adwords Launches Auction Insights Report
Date posted: May 24, 2012
Google Adwords has announced the launch of the Auction insights report. This new feature will help empower your college marketing department to make...
What are the Differences Between SEO and SEM?
Date posted: March 7, 2012
In the process of boosting your online presence and marketing your college programs and university degrees, you will run into...
Higher Education Marketing Looks at Pay Per Click Marketing
Date posted: January 26, 2011
Higher Education Marketing founder Philippe Taza shares his thoughts on Pay Per Click Marketing. What should you know about this increasingly important search engine marketing tactic? Click here to see why you should use it and how you can avoid some common mistakes.
Are you new to Google Adwords? Confused about what it can do exactly? HEM is here to help. Click here for a handy primer on the basics of Google Adwords.Are you new to Google Adwords? Confused about what it can do exactly? HEM is here to help. Click here for a handy primer on the basics of Google Adwords.