If you are a typical college or university marketer who checks in once and a while with Google Analytics (GA)...

In last week’s post we discussed the nature and implications of the fact that Google Analytics is no longer providing...

If you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a...

It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on...

On-Page SEO Basics for Higher Ed Marketers

Date posted: May 27, 2013

On-page SEO and off-page SEO (links) determine how your pages rank in search engine results. This post takes a look...

I have encountered an increasing number of tantalizing posts about Universal Analytics (UA) in the last couple of months. As experience with...

In  last weeks’ post “Bounce Rates in Higher Ed: The Good, the Bad and the Ugly” we defined bounces and bounce...

When marketing managers begin working with Google Analytics to learn more about their website’s effectiveness, bounce rate is one of...

13 Tips to Generate More Student Leads

Date posted: January 25, 2013

Need more high quality student leads? If so, you’re in good company because this is probably the most common requirement...

There is much debate among analytics gurus about the real value of monitoring the activity of your website visitors in...