In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate...

Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content...

About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications...

On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state...

Higher ed websites have complicated architectures designed to organize and optimize information about lots of different topics for lots of...

On February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour...

You’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back...

On Thursday, December 12, at 2:00 PM EST, in cooperation with our good friends at the Brenn-White Group, HEM will...

Our Questions and Answers Page: Ask Us Anything!

Date posted: December 6, 2013

Questions about higher education marketing come our way in many different forms, through many different channels. Our phones, emails and social...

Higher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external...