Analytics-Driven Marketing Defined for Higher Ed

Date posted: December 19, 2012

In a recent discussion about student recruitment with a senior college marketer, I made the remark that our company’s approach...

Knowing where to invest your marketing dollars across a wide range of student recruitment strategy and tactics for the highest...

What are the goals of your college or university website? This is a pretty simple question that elicits very complicated...

The return on investment (ROI) of social media initiatives is one of the current Holy Grails in higher ed. With...

Managing analytics for a higher ed institution can get pretty complicated. It takes a range of skills sets, of varying...

CUnet and LeadsCouncil recently released the 2012 Higher Education Marketing Benchmarking Report for For-Profit Schools. This report is based on...

The quality of your college’s website relies heavily on great content. Many schools have understood the importance of great content...

Good marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be...

Way back in November 2011, Google came out and told users of its analytics that it would be adding email...

Google Analytics Releases New Social Reports

Date posted: March 20, 2012

It’s always been a challenge to measure social media, since activity can occur both on and off your college website....