4 Steps to Dramatically Improve Your College’s Website Content
Date posted: July 19, 2012
Reading Time: 4 minutesThe quality of your college’s website relies heavily on great content. Many schools have understood the importance of great content...
Using Analytics Tools to Better Understand Market Segments in Higher Education
Date posted: May 11, 2012
Reading Time: 4 minutesGood marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be...
Can Google Analytics Diversify Your Marketing?
Date posted: November 29, 2011
Reading Time: 3 minutesGoogle Analytics is a powerful analytics tool that can give your school the chance to see, in real time, how...
10 SEO Tips to Improve Your School’s Visibility on Google
Date posted: October 3, 2011
Reading Time: 10 minutesProspective students rarely begin their research by typing the exact name of an institution. They search for programs, credentials, locations,...
Reading Time: 2 minutesWhat sorts of people are visiting your site? What are their main characteristics? What is it you want visitors to...
Reading Time: 3 minutesMore and more prospective students are online, which means that schools need to rely less on traditional advertising, and more on online marketing channels. Find out more about Higher Education Marketing's analytics-driven marketing.
Higher Education Marketing ROI: How to Measure Enrollment Impact
Date posted: March 2, 2011
Reading Time: 9 minutesWhat exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.What exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.