Optimizing Education Website Design to Increase Conversions
Date posted: August 4, 2021
Reading Time: 10 minutesWhen designing a website, many schools have a tendency to think about it purely in terms of aesthetics. Does the...
How to Optimize Your School’s CTAs for Student Conversion
Date posted: January 1, 2020
Reading Time: 12 minutesCTAs (calls to action) may be small, but their impact on the enrollment journey is too big to be ignored....
Student Conversion Strategies 101: Understanding Tracking Codes
Date posted: November 6, 2019
Reading Time: 9 minutesIt’s admissions season and your school begins to ramp up its marketing efforts. From emails to social media posts to...
Getting More Out of CRM Reporting for Schools
Date posted: September 13, 2019
Reading Time: 10 minutesA CRM system has the power to completely transform your admissions efforts. Allowing you to streamline your lead management activities,...
Growth Driven Design for Education Websites
Date posted: August 14, 2019
Reading Time: 10 minutesDesigning a new website can be a lengthy, costly, and risky process for schools. The project will often take several...
7 Problem Areas You Can Tackle with an Education Digital Marketing Audit
Date posted: July 31, 2019
Reading Time: 12 minutesThe more time and effort your school invests in digital marketing, the more robust your strategies will become. Within a...
Reading Time: 13 minutesLet’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...
How and When to Use A/B Testing in Online Student Recruitment
Date posted: May 9, 2018
Reading Time: 12 minutesBelieve it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for...
4 Ways to Make Your School’s CTAs More Compelling
Date posted: February 21, 2018
Reading Time: 10 minutesIf SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to...
How to Generate More Student Leads from your Higher Ed Website using Conversion Rate Optimization (CRO)
Date posted: October 9, 2012
Reading Time: 5 minutesYour boss says you need to generate more student leads and it is your job to figure out how to...