Digital Marketing Strategy for Schools: Advertising and Lead Generation Tips for Success
Date posted: April 5, 2023
Reading Time: 10 minutesA robust digital marketing strategy for schools is instrumental, especially for those looking to boost enrollment numbers, and effective lead...
Lead Generation for Colleges: Your Guide to Better Student Recruitment
Date posted: June 15, 2022
Reading Time: 12 minutesA good digital marketing strategy gives a school a strong online presence, resulting in more prospects exploring its website and...
Lead Generation for Higher Education: Key Strategies for Success
Date posted: May 25, 2022
Reading Time: 10 minutesQualified leads are the foundation of any successful business – and this is all the more important for educational institutions....
11 Best Practices for Writing Email Subject Lines for Students
Date posted: May 13, 2022
Reading Time: 9 minutesAn email subject line is a small piece of copy with a large responsibility. It must help prospective students understand...
How to Generate Leads for Your Next Open House as Part of Your Marketing Strategy for Student Recruitment
Date posted: March 16, 2022
Reading Time: 10 minutesAs in-person events come back into the frame and virtual meets gain traction, school open houses stand as a key...
Should You Be Investing in Paid Ads for Schools During the COVID-19 Crisis?
Date posted: May 27, 2020
Reading Time: 10 minutesPerhaps understandably, many schools have curbed their spending on paid advertising in the wake of the COVID-19 crisis. With resources...
How to Optimize Your School’s CTAs for Student Conversion
Date posted: January 1, 2020
Reading Time: 12 minutesCTAs (calls to action) may be small, but their impact on the enrollment journey is too big to be ignored....
Student Lead Scoring: Your School’s Secret Weapon for Efficient Recruitment
Date posted: September 20, 2019
Reading Time: 9 minutesHow can you tell when a prospective student is seriously interested in your school? How do you know when to...
Reading Time: 13 minutesLet’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...
How Does Your School Rate? Why Online Reviews are Essential in Student Lead Generation
Date posted: August 15, 2018
Reading Time: 11 minutesWhether we are looking for a good place to eat, to get our car fixed, or to buy a household...