Reading Time: 12 minutes A good digital marketing strategy allows a school to have a strong online presence, resulting in more prospects exploring their...

Reading Time: 9 minutes Qualified leads are the foundation of any successful business – and this is all the more important for educational institutions....

Reading Time: 10 minutes   When you log into your email each morning, how do you determine which of your messages to actually open...

Reading Time: 10 minutes As in-person events come back into the frame and virtual meets gain traction, school open houses stand as a key...

Reading Time: 10 minutes Perhaps understandably, many schools have curbed their spending on paid advertising in the wake of the COVID-19 crisis. With resources...

Reading Time: 12 minutes CTAs (calls to action) may be small, but their impact on the enrollment journey is too big to be ignored....

Reading Time: 9 minutes How can you tell when a prospective student is seriously interested in your school? How do you know when to...

Reading Time: 13 minutes Let’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...

Reading Time: 11 minutes Whether we are looking for a good place to eat, to get our car fixed, or to buy a household...

Reading Time: 9 minutes What makes a prospective student a perfect candidate for your school? At what point should you contact them? And what...