Developing a Student Lead Scoring System for Your School
Date posted: June 13, 2018
Reading Time: 10 minutes What makes a prospective student a perfect candidate for your school? At what point should you contact them? And what...
4 Ways to Make Your School’s CTAs More Compelling
Date posted: February 21, 2018
Reading Time: 10 minutes If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to...
5 Common Education Landing Page Mistakes That Are Hurting Your Conversion Rate
Date posted: September 6, 2017
Reading Time: 7 minutes While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results...
5 Steps to Flawless Student Inquiry Follow-Up
Date posted: August 16, 2017
Reading Time: 8 minutes Digital marketing campaigns are an excellent way to generate direct student inquiries for your school, but it’s what you do...
Creating Digital Student Communities for Education Lead Generation
Date posted: August 9, 2017
Reading Time: 8 minutes What is a digital student community? While there is no single definition, and much will depend on your student base...
The Growing Importance of CRM for Student Recruitment
Date posted: January 25, 2017
Reading Time: 9 minutes Believe it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels,...
Beyond Responsive: Mobile Optimization for Universities
Date posted: October 26, 2016
Reading Time: 8 minutes Have you pulled up your school’s website and application on your phone recently? The foundation for all digital marketing activities...
5 Incredibly Useful Ways to Engage Prospective Students with Storify
Date posted: October 12, 2016
Reading Time: 8 minutes Curated content -posts which collect and share content from a range of different sources- has long been one of the...
Generating New Leads from Old Content: 4 Great Ways to Repurpose Your School’s Existing Posts
Date posted: October 5, 2016
Reading Time: 7 minutes At this stage, the majority of recruitment professionals are probably well aware of the importance of content marketing to their...
5 Steps to Optimizing Your Video Content to Reach More Prospective Students Online
Date posted: September 28, 2016
Reading Time: 9 minutes With some estimating that video will account for as much as 74% of all internet traffic by 2017, it’s become...