Creating Digital Micro-Campaigns Around Your College Events
Date posted: February 24, 2016
Every college has dates on their calendar that are extra special. Sometimes it’s a legendary sporting occasion, such as the...
6 Ways Your Private School Can Boost Inquiries from Parents Online
Date posted: January 27, 2016
Over the last several years, private schools have been moving away from traditional outbound tactics like television spots, mass email...
Why Ad Blockers Could Threaten Your Online Student Recruitment Strategy
Date posted: January 20, 2016
Last week, we discussed ways to improve click-through rates on your Facebook ads. So this week, we thought we’d follow...
4 Types of “ROI Content” Every College Website Should Have
Date posted: January 8, 2016
More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.
5 Strategic Essentials of Student Recruitment Blogging
Date posted: December 16, 2015
The drive towards high quality content in marketing shows no signs of abating in 2016. Blogging as a marketing medium...
5 Steps to Writing Irresistible PPC Ads for Student Recruitment
Date posted: December 9, 2015
Whether you’re looking to attract more students locally, or enhance your international recruitment, Pay-per-Click (PPC) advertising offers a highly efficient...
Remarketing in Higher Education Paid Search Campaigns
Date posted: November 12, 2015
Remarketing (also known as “retargeting”) is a student recruitment initiative that many colleges and universities have heard about but few...
Tips for Better Higher Education Pay-Per-Click (PPC) Marketing
Date posted: October 27, 2015
As the student post-secondary search moves increasingly online, competition is heating up among colleges and universities to get noticed. It...
Visual Storytelling with Instagram’s New Ads for Colleges
Date posted: October 21, 2015
Instagram Opens Advertising to All Businesses If you’ve been following the social media trends favouring increasingly mobile and image-based content,...
HEM Talks Landing Pages, CRM & Student Recruitment at EAIE 2015 in Glasgow!
Date posted: September 14, 2015
This year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at...