Every college has dates on their calendar that are extra special. Sometimes it’s a legendary sporting occasion, such as the...

Over the last several years, private schools have been moving away from traditional outbound tactics like television spots, mass email...

Last week, we discussed ways to improve click-through rates on your Facebook ads. So this week, we thought we’d follow...

More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.

The drive towards high quality content in marketing shows no signs of abating in 2016. Blogging as a marketing medium...

Whether you’re looking to attract more students locally, or enhance your international recruitment, Pay-per-Click (PPC) advertising offers a highly efficient...

Remarketing (also known as “retargeting”) is a student recruitment initiative that many colleges and universities have heard about but few...

As the student post-secondary search moves increasingly online, competition is heating up among colleges and universities to get noticed. It...

Instagram Opens Advertising to All Businesses If you’ve been following the social media trends favouring increasingly mobile and image-based content,...

This year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at...