New Research Shows Why LinkedIn is Hot for Millennial Recruitment
Date posted: June 5, 2015
Reading Time: 7 minutesMillennials are the primary target audience of many colleges and universities. But who exactly ARE millennials? Opinions vary widely on...
3 Sections of Your School’s Website that Should TELL but Never SELL
Date posted: May 11, 2015
Reading Time: 6 minutesDigital marketing experts are heralding the advent of “content blindness”- a condition brought about by promotion-heavy content that pretends to...
PPC Landing Pages: Essential How-To’s for Education Marketers
Date posted: April 24, 2015
Reading Time: 8 minutesWhat is Pay-per-Click? You might know it as paid search, Google Adwords or Bing Ads. PPC is a very efficient...
4 Reasons Why You Should Consider Bing for your Higher Ed Lead Gen PPC Campaigns
Date posted: February 16, 2015
Reading Time: 4 minutesPaid online lead generation is more competitive than ever as more and more institutions complete for a shrinking pool of...
How to Develop & Leverage Student Personas
Date posted: November 25, 2014
Reading Time: 5 minutesPersonalized connection. It’s the guiding light of inbound marketing, regardless of industry, company size, location or product. When Top Rank...
Student Journey Mapping: Personalizing Touchpoints & Optimizing Conversion
Date posted: November 14, 2014
Reading Time: 5 minutesConsider the last time you made an important purchase. While deliberating over your options, you probably went through some fairly...
Content Discovery Tools for Higher Ed Marketing
Date posted: November 12, 2014
Reading Time: 4 minutesA content discovery tool is a digital advertising platform that allows you to embed a link to your content inside...
How To Build An Evolving Alumni Engagement Strategy
Date posted: September 8, 2014
Reading Time: 5 minutesCollege admissions and recruitment teams have a lot of balls in the air. They’re launching email campaigns, optimizing websites, growing...
Explore Affordability Content for University Marketing
Date posted: August 21, 2014
Reading Time: 7 minutesThere was a time when students approached college primarily as a life experience – an opportunity to explore new concepts,...
4 Ways To Attract More Leads With Next Generation E-Brochures
Date posted: July 28, 2014
Reading Time: 5 minutesBrochures that showcase your campus, programs, and student support services should be an important part of your school’s marketing strategy....