5 Strategic Essentials of Student Recruitment Blogging
Date posted: December 16, 2015
Reading Time: 9 minutesThe drive towards high quality content in marketing shows no signs of abating in 2016. Blogging as a marketing medium...
5 Steps to Writing Irresistible PPC Ads for Student Recruitment
Date posted: December 9, 2015
Reading Time: 6 minutesWhether you’re looking to attract more students locally, or enhance your international recruitment, Pay-per-Click (PPC) advertising offers a highly efficient...
Remarketing in Higher Education Paid Search Campaigns
Date posted: November 12, 2015
Reading Time: 7 minutesRemarketing (also known as “retargeting”) is a student recruitment initiative that many colleges and universities have heard about but few...
Tips for Better Higher Education Pay-Per-Click (PPC) Marketing
Date posted: October 27, 2015
Reading Time: 8 minutesAs the student post-secondary search moves increasingly online, competition is heating up among colleges and universities to get noticed. It...
Visual Storytelling with Instagram’s New Ads for Colleges
Date posted: October 21, 2015
Reading Time: 8 minutesInstagram Opens Advertising to All Businesses If you’ve been following the social media trends favouring increasingly mobile and image-based content,...
Visual Storytelling with College Instagram Ads
Date posted: October 21, 2015
Reading Time: 8 minutesInstagram Opens Advertising to All Businesses If you’ve been following the social media trends favouring increasingly mobile and image-based content,...
HEM Talks Landing Pages, CRM & Student Recruitment at EAIE 2015 in Glasgow!
Date posted: September 14, 2015
Reading Time: 2 minutesThis year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at...
4 Automated (yet Personalized!) Website Tools For Round-the-Clock Student Recruitment
Date posted: August 12, 2015
Reading Time: 9 minutesAbandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers...
PSEWEB 2015: 4 Key Takeaways Every Education Marketer Can Use
Date posted: August 6, 2015
Reading Time: 9 minutesIn his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some...
5 Brand-Building Videos Your School’s Website is Probably Missing
Date posted: June 12, 2015
Reading Time: 7 minutesEducation institutions of all kinds need visuals on their website to offer prospective parents and students a window into their...