8 Essential Marketing Steps of Launching A New College Program
Date posted: January 19, 2021
At a time when people are spending considerable more time at home, many individuals are looking to upskill or pursue...
7 Higher Education Marketing Trends for 2021
Date posted: December 30, 2020
To say that it’s difficult to look at new marketing trends in a year that promises to be as unpredictable...
Tips for School Communications During the COVID-19 Crisis
Date posted: March 25, 2020
As the current crisis surrounding the COVID-19 pandemic continues to develop, the circumstances facing schools are changing day by day,...
5 Winning Recruitment Content ‘Angles’ for Language Schools
Date posted: November 2, 2016
The student recruitment challenges faced by language schools are unique. Language education can attract students from a wide variety different...
How “Education Hubs” are Impacting International Student Recruitment
Date posted: July 13, 2016
Colleges and universities have been using branch locations to reach and recruit new students for decades, often with slightly modified...
4 Ways Your School Can Connect Better With Millennials
Date posted: July 6, 2016
The millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer...
Promoting a Really Small College? 6 Key Angles for Your Content Strategy
Date posted: June 29, 2016
A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education...
How to Write “Key Recruitment Messages” that will Personalize Your Content & Attract New Students
Date posted: June 22, 2016
Marketing pundits predict that “content personalization” will continue to dominate the industry throughout 2016 (and beyond), as businesses and organizations...
Tips for Promoting Blended Learning to Recruit the “Unreachable” Student
Date posted: June 8, 2016
“Blended learning” is typically described as the thoughtful combination of online and face-to-face instruction. It is an intuitive improvement to...
7 Ways Schools are Upgrading Their Apps to Recruit & Retain More Students
Date posted: April 13, 2016
There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A...