The student recruitment challenges faced by language schools are unique. Language education can attract students from a wide variety different...

Colleges and universities have been using branch locations to reach and recruit new students for decades, often with slightly modified...

The millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer...

  A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education...

Marketing pundits predict that “content personalization” will continue to dominate the industry throughout 2016 (and beyond), as businesses and organizations...

“Blended learning” is typically described as the thoughtful combination of online and face-to-face instruction. It is an intuitive improvement to...

There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A...

Most colleges, universities and language programs across the globe are fully aware that Latin America is now one of the...

Testimonials are one of the most powerful and enduring marketing tools out there. When was the last time you tried...

Historically, international students have relied on referrals from agents and academic counselors when selecting a language school. And while these...