Source  We’ve all felt it at some point. That uncomfortable feeling that someone online knows things about you that you...

To compete successfully on the search engines for top rankings, your college or university web team needs to have a...

Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these...

Why buy a whole album when you can just download the one or two songs you really want from iTunes?...

In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some...

There is considerable debate in the online marketing world these days about the merits of short vs long form PPC...

The last 8 years has been a very exciting period of growth for our company, beginning as a one man...

Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the...

Mobile is increasingly where your target prospective students spend their time. Current statistics indicate that in the US mobile devices...

Email is probably the most commonly used digital marketing tactic of higher ed marketers.  At its simplest it is a...