Colleges and universities are creating new program offerings at record rates as administrative and academic execs scramble to create programs...

Why buy a whole album when you can just download the one or two songs you really want from iTunes?...

In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some...

There is considerable debate in the online marketing world these days about the merits of short vs long form PPC...

The last 8 years has been a very exciting period of growth for our company, beginning as a one man...

Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the...

Mobile is increasingly where your target prospective students spend their time. Current statistics indicate that in the US mobile devices...

Email is probably the most commonly used digital marketing tactic of higher ed marketers.  At its simplest it is a...

Calls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you...

Visitors to your website and social media channels are hoping to get an insider view of what life will be...