Recruiting Students from Latin America: 8 Strategies
Date posted: March 16, 2016
Reading Time: 13 minutesLatin America remains an important source of internationally mobile students, but it should not be approached as one uniform recruitment...
8 Ways to Recycle Student Testimonials for Maximum Recruitment Mileage
Date posted: March 2, 2016
Reading Time: 7 minutesTestimonials are one of the most powerful and enduring marketing tools out there. When was the last time you tried...
6 Ways Social Media can Boost Language School Recruitment
Date posted: February 17, 2016
Reading Time: 7 minutesHistorically, international students have relied on referrals from agents and academic counsellors when selecting a language school. While these referrals...
6 Ways Your Private School Recruitment Can Boost Inquiries from Parents Online
Date posted: January 27, 2016
Reading Time: 8 minutesOver the last several years, Private School Recruitments has been moving away from traditional outbound tactics like television spots, mass...
Ad Blockers and Student Recruitment: 8 Ways to Protect Results
Date posted: January 20, 2016
Reading Time: 13 minutesAd blockers can prevent some prospective students from seeing an advertisement, but that is only one part of the challenge...
6 Ways Schools Can Improve Click-through Rates on Facebook Ads
Date posted: January 13, 2016
Reading Time: 7 minutesResearch shows that 92 percent of social marketers are now using Facebook advertising. Facebook’s enormous and diverse user base, and...
College ROI Content: 4 Website Essentials for Students
Date posted: January 8, 2016
Reading Time: 13 minutesMore than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.
How Schools are Using “Video Anthems” to Build their Brand & Engage with Students
Date posted: December 30, 2015
Reading Time: 6 minutesSchools songs are nothing new, particularly “fight” songs for college sports teams. But now some institutions are producing official music...
5 Steps to Writing Irresistible PPC Ads for Student Recruitment
Date posted: December 9, 2015
Reading Time: 6 minutesWhether you’re looking to attract more students locally, or enhance your international recruitment, Pay-per-Click (PPC) advertising offers a highly efficient...
How LinkedIn Group Changes affect your College’s Alumni Groups
Date posted: November 19, 2015
Reading Time: 4 minutesColleges and universities use LinkedIn groups extensively to coordinate alumni communications, fundraising, and other activities. To see just how widely...