6 Ways Your Private School Can Boost Inquiries from Parents Online
Date posted: January 27, 2016
Over the last several years, private schools have been moving away from traditional outbound tactics like television spots, mass email...
Why Ad Blockers Could Threaten Your Online Student Recruitment Strategy
Date posted: January 20, 2016
Last week, we discussed ways to improve click-through rates on your Facebook ads. So this week, we thought we’d follow...
6 Ways Schools Can Improve Click-through Rates on Facebook Ads
Date posted: January 13, 2016
Research shows that 92 percent of social marketers are now using Facebook advertising. Facebook’s enormous and diverse user base, and...
4 Types of “ROI Content” Every College Website Should Have
Date posted: January 8, 2016
More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.
How Schools are Using “Video Anthems” to Build their Brand & Engage with Students
Date posted: December 30, 2015
Schools songs are nothing new, particularly “fight” songs for college sports teams. But now some institutions are producing official music...
5 Steps to Writing Irresistible PPC Ads for Student Recruitment
Date posted: December 9, 2015
Whether you’re looking to attract more students locally, or enhance your international recruitment, Pay-per-Click (PPC) advertising offers a highly efficient...
How Recent Changes to LinkedIn Groups Affect your College or University’s Alumni Groups
Date posted: November 19, 2015
LinkedIn groups are used extensively by colleges and universities to coordinate alumni communications, fundraising and other activities. To see just...
How to Avoid the Creep Factor in Student Recruitment
Date posted: November 9, 2015
Source We’ve all felt it at some point. That uncomfortable feeling that someone online knows things about you that you...
An Intro to Inbound Links for Higher Ed Marketers
Date posted: November 2, 2015
To compete successfully on the search engines for top rankings, your college or university web team needs to have a...
A Higher Ed Marketer’s Guide to Email Lead Nurturing
Date posted: October 19, 2015
Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these...