Over the last several years, private schools have been moving away from traditional outbound tactics like television spots, mass email...

Last week, we discussed ways to improve click-through rates on your Facebook ads. So this week, we thought we’d follow...

Research shows that 92 percent of social marketers are now using Facebook advertising. Facebook’s enormous and diverse user base, and...

More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.

Schools songs are nothing new, particularly “fight” songs for college sports teams. But now some institutions are producing official music...

Whether you’re looking to attract more students locally, or enhance your international recruitment, Pay-per-Click (PPC) advertising offers a highly efficient...

LinkedIn groups are used extensively by colleges and universities to coordinate alumni communications, fundraising and other activities. To see just...

Source  We’ve all felt it at some point. That uncomfortable feeling that someone online knows things about you that you...

To compete successfully on the search engines for top rankings, your college or university web team needs to have a...

Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these...