How to Leverage SEO and PPC as Complementary Strategies for Higher Ed Marketing
Date posted: October 16, 2012
Reading Time: 3 minutesIn the world of higher education marketing, working with stretched or limited budgets is pretty much normal operating procedure. Choosing...
How to Generate More Student Leads from your Higher Ed Website using Conversion Rate Optimization (CRO)
Date posted: October 9, 2012
Reading Time: 5 minutesYour boss says you need to generate more student leads and it is your job to figure out how to...
The 5 deadly sins schools commit on Twitter and how to avoid them
Date posted: October 5, 2012
Reading Time: 3 minutesTwitter is an efficient platform to share information, reach out to students and prospects, and position your school in its...
3 steps to attract adult students to your college through LinkedIn
Date posted: September 28, 2012
Reading Time: 3 minutesIt is not enough for your school to simply be present on social media. What is crucial is being present...
Highlights of the “Facebook in Admissions” Report
Date posted: September 24, 2012
Reading Time: 3 minutesVarsity Outreach, a marketing services company, specialized in developing Facebook communities in higher ed, recently released the 3rd edition of their...
Strategies for Creating High Quality Content for Lead Generation in Higher Ed
Date posted: September 17, 2012
Reading Time: 4 minutesIf you post to your college or university’s blog to engage prospective students then you know how difficult it can...
The Art of Hashtagging: How to Make Your School’s Tweets More Effective
Date posted: September 14, 2012
Reading Time: 4 minutesWe maintain a regular focus on social media because it is an integral part of your school’s visibility and accessibility....
How to Use Long-Tail Keywords for Colleges in SEO and PPC
Date posted: September 3, 2012
Reading Time: 9 minutesSmaller colleges do not need to outrank the largest institutions for every broad education keyword to attract qualified prospective students....
How to Use a Long Tail Keyword Strategy in PPC and SEO to Promote your College’s Priority Programs
Date posted: September 3, 2012
Reading Time: 5 minutesIt is common for small to mid-size colleges that offer really excellent programs to struggle as they compete against larger...
SEO vs. PPC in Higher Education Marketing: Where’s your spend?
Date posted: August 27, 2012
Reading Time: 4 minutesAs colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...