The Art of Hashtagging: How to Make Your School’s Tweets More Effective
Date posted: September 14, 2012
Reading Time: 4 minutesWe maintain a regular focus on social media because it is an integral part of your school’s visibility and accessibility....
How to Use Long-Tail Keywords for Colleges in SEO and PPC
Date posted: September 3, 2012
Reading Time: 9 minutesSmaller colleges do not need to outrank the largest institutions for every broad education keyword to attract qualified prospective students....
How to Use a Long Tail Keyword Strategy in PPC and SEO to Promote your College’s Priority Programs
Date posted: September 3, 2012
Reading Time: 5 minutesIt is common for small to mid-size colleges that offer really excellent programs to struggle as they compete against larger...
SEO vs. PPC in Higher Education Marketing: Where’s your spend?
Date posted: August 27, 2012
Reading Time: 4 minutesAs colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...
3 Essential Social Media Measurement Tools for Your School
Date posted: August 23, 2012
Reading Time: 3 minutesThe return on investment (ROI) of social media initiatives is one of the current Holy Grails in higher ed. With...
5 quick ways to make your college content viral
Date posted: July 31, 2012
Reading Time: 4 minutesVisual marketing has never been stronger. Facebook, Twitter, and YouTube increasingly rely on images to complement their text-based platforms. With...
5 quick ways to make your college’s content more viral online
Date posted: July 31, 2012
Reading Time: 4 minutesVisual marketing has never been stronger. Facebook, Twitter and YouTube are increasingly relying on images to complement their text-based platforms,...
4 Steps to Dramatically Improve Your College’s Website Content
Date posted: July 19, 2012
Reading Time: 4 minutesThe quality of your college’s website relies heavily on great content. Many schools have understood the importance of great content...
Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest
Date posted: July 16, 2012
Reading Time: 3 minutesIt’s mid-July, your recruitment marketing plans are set for the fall and now you really need a break. But the...
What do Facebook Promoted Posts mean for your college?
Date posted: June 21, 2012
Reading Time: 3 minutesThere has recently been a lot of hype (not to mention anger) about content visibility on Facebook fans’ newsfeeds. A few...