Tips on How to Develop Google Analytics Goals for your Higher Ed Website
Date posted: December 3, 2012
Reading Time: 5 minutesWhat are the goals of your college or university website? This is a pretty simple question that elicits very complicated...
9 Triggers for a Higher Ed Website Redesign
Date posted: November 5, 2012
Reading Time: 6 minutesThe decision to move ahead with a redesign of your higher ed website is a big one. In terms of...
Managing Website Life-cycle in Higher Education: Are You Typical?
Date posted: October 29, 2012
Reading Time: 3 minutesIn the process of doing our business we conduct a lot of website audits for colleges and universities. In an...
HOW TO FIND CONTENT IDEAS FOR YOUR SCHOOLS BLOGS AND SOCIAL MEDIA
Date posted: October 26, 2012
Reading Time: 4 minutesMany schools have decided to host a school blog and become more involved in social media in order to enhance...
How to Leverage SEO and PPC as Complementary Strategies for Higher Ed Marketing
Date posted: October 16, 2012
Reading Time: 3 minutesIn the world of higher education marketing, working with stretched or limited budgets is pretty much normal operating procedure. Choosing...
How to Generate More Student Leads from your Higher Ed Website using Conversion Rate Optimization (CRO)
Date posted: October 9, 2012
Reading Time: 5 minutesYour boss says you need to generate more student leads and it is your job to figure out how to...
The 5 deadly sins schools commit on Twitter and how to avoid them
Date posted: October 5, 2012
Reading Time: 3 minutesTwitter is an efficient platform to share information, reach out to students and prospects, and position your school in its...
3 steps to attract adult students to your college through LinkedIn
Date posted: September 28, 2012
Reading Time: 3 minutesIt is not enough for your school to simply be present on social media. What is crucial is being present...
Highlights of the “Facebook in Admissions” Report
Date posted: September 24, 2012
Reading Time: 3 minutesVarsity Outreach, a marketing services company, specialized in developing Facebook communities in higher ed, recently released the 3rd edition of their...
Strategies for Creating High Quality Content for Lead Generation in Higher Ed
Date posted: September 17, 2012
Reading Time: 4 minutesIf you post to your college or university’s blog to engage prospective students then you know how difficult it can...