Why LinkedIn for University Recruitment Methods is Important
Date posted: June 18, 2012
Reading Time: 3 minutesLinkedIn has proven over the past several years that it is an essential component of social media marketing for educational...
SEO Checklist for 2012
Date posted: March 15, 2012
Reading Time: 4 minutesWith the impending end of the world (just kidding), now’s a good time to get started on your college website’s...
SEO vs. SEM: What Is the Difference for Schools?
Date posted: March 7, 2012
Reading Time: 6 minutesProspective students use search engines throughout the enrollment journey: to compare programs, explore career outcomes, calculate costs, find campus locations,...
How to Write SEO Title Tags for Schools: 10 Best Practices
Date posted: March 1, 2012
Reading Time: 10 minutesTitle tags are among the smallest elements on a webpage, but they can have an outsized impact on how prospective...
XML Sitemaps for School Websites: Benefits and Best Practices
Date posted: February 16, 2012
Reading Time: 10 minutesSchool, college, and university websites can contain hundreds or thousands of URLs, including program pages, admissions information, tuition details, campus...
Reading Time: 2 minutesIn our last post, we discussed why creating a student blog is a great way to stand out from your...
How to Get More Comments and Engagement on Your School Blog
Date posted: November 10, 2011
Reading Time: 9 minutesA school blog can do much more than publish announcements. It can answer prospective students’ questions, highlight authentic student experiences,...
3 Reasons Your School Needs A Student Blog
Date posted: September 2, 2011
Reading Time: 2 minutesWhile some schools have been multiplying student blogs, many educational institutions are still reluctant to let their students do their...
Reading Time: 2 minutesMany Canadian colleges and universities are actively working on rebranding themselves, seeking to reposition their institutions in the changing higher education...
Reading Time: 2 minutesWhat sorts of people are visiting your site? What are their main characteristics? What is it you want visitors to...