3 Essential Social Media Measurement Tools for Your School
Date posted: August 23, 2012
Reading Time: 3 minutesThe return on investment (ROI) of social media initiatives is one of the current Holy Grails in higher ed. With...
5 quick ways to make your college content viral
Date posted: July 31, 2012
Reading Time: 4 minutesVisual marketing has never been stronger. Facebook, Twitter, and YouTube increasingly rely on images to complement their text-based platforms. With...
5 quick ways to make your college’s content more viral online
Date posted: July 31, 2012
Reading Time: 4 minutesVisual marketing has never been stronger. Facebook, Twitter and YouTube are increasingly relying on images to complement their text-based platforms,...
4 Steps to Dramatically Improve Your College’s Website Content
Date posted: July 19, 2012
Reading Time: 4 minutesThe quality of your college’s website relies heavily on great content. Many schools have understood the importance of great content...
Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest
Date posted: July 16, 2012
Reading Time: 3 minutesIt’s mid-July, your recruitment marketing plans are set for the fall and now you really need a break. But the...
What do Facebook Promoted Posts mean for your college?
Date posted: June 21, 2012
Reading Time: 3 minutesThere has recently been a lot of hype (not to mention anger) about content visibility on Facebook fans’ newsfeeds. A few...
Why LinkedIn for University Recruitment Methods is Important
Date posted: June 18, 2012
Reading Time: 3 minutesLinkedIn has proven over the past several years that it is an essential component of social media marketing for educational...
SEO Checklist for 2012
Date posted: March 15, 2012
Reading Time: 4 minutesWith the impending end of the world (just kidding), now’s a good time to get started on your college website’s...
SEO vs. SEM: What Is the Difference for Schools?
Date posted: March 7, 2012
Reading Time: 6 minutesProspective students use search engines throughout the enrollment journey: to compare programs, explore career outcomes, calculate costs, find campus locations,...
How to Write SEO Title Tags for Schools: 10 Best Practices
Date posted: March 1, 2012
Reading Time: 10 minutesTitle tags are among the smallest elements on a webpage, but they can have an outsized impact on how prospective...