Reading Time: 12 minutesEvery admissions CRM contains a neglected segment: inquiries who downloaded a viewbook, began an application, attended a webinar, or requested...

Reading Time: 10 minutesThe journey from prospective student to enrolled pupil is anything but linear. It involves carefully planned interactions that balance communication,...

Reading Time: 11 minutesDo you think your school could be converting more leads into students? Does your admissions team struggle to give each...

Reading Time: 10 minutesThe enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals....