Perhaps understandably, many schools have curbed their spending on paid advertising in the wake of the COVID-19 crisis. With resources...

With students looking increasingly to online sources when searching for their perfect school, a digital advertising campaign can go a...

Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...

Many schools use paid advertising on Facebook to gain visibility (mostly, Likes) or to advertise for some of their events...