With students increasingly looking to online sources when searching for their perfect school, a digital advertising campaign can go a...

What do you want your social media ad campaigns to accomplish? Are you looking to increase your presence on Facebook,...

What makes a good social media ad? Is it an eye-catching design? Compelling copy? A strong CTA? In most cases,...

Perhaps understandably, many schools have curbed their spending on paid advertising in the wake of the COVID-19 crisis. With resources...

Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...

Many schools use paid advertising on Facebook to gain visibility (mostly, Likes) or to advertise for some of their events...