Video Marketing for Schools: Using YouTube to Attract Prospects
Date posted: April 12, 2023
Reading Time: 9 minutesContent and social media trends over the past few years have consistently placed short-form videos in high regard, pushing schools...
How to Master Your Video Strategy in Education Content Marketing
Date posted: October 20, 2021
Reading Time: 11 minutesVideo is the ultimate format for storytelling, allowing you to transport your prospects to the football field, science lab, library,...
7 Higher Education Content Marketing Mistakes and How to Avoid Them
Date posted: May 12, 2021
Reading Time: 10 minutesHigher education content marketing is not an exact science. The subjective nature of blog posts, videos, and other forms of...
Tips for School Communications During the COVID-19 Crisis
Date posted: March 25, 2020
Reading Time: 3 minutesAs the current crisis surrounding the COVID-19 pandemic continues to develop, the circumstances facing schools are changing day by day,...
The Most Exciting Higher Education Digital Marketing Trends for 2020
Date posted: December 25, 2019
Reading Time: 9 minutesAs we enter the New Year, the thoughts of you and your team members are no doubt turning to your...
2019’s Best Higher Ed Marketing Holiday Videos!
Date posted: December 18, 2019
Reading Time: 6 minutesSeason’s greetings! At schools all over the world, exams are finishing up, classes are winding down, and students and staff...
Boost your Education Content Marketing Strategy with Topic Clusters
Date posted: September 18, 2019
Reading Time: 10 minutesGone are the days when search engines rewarded websites for targeting specific keywords. Now, they prioritize content quality, and rank...
Why Infographics are Still Vital in Education Content Marketing
Date posted: April 24, 2019
Reading Time: 7 minutesWhile creating infographics isn’t the most revelatory content marketing idea, it remains one of the most effective. As a way...
Should Long-Form Blogs be Part of Your Higher Education Content Strategy?
Date posted: April 3, 2019
Reading Time: 9 minutesWhen it comes to the length of your school’s marketing content, it’s natural to assume that less is more. After...
Transforming Your Higher Education Content Strategy with Historical Optimization
Date posted: March 6, 2019
Reading Time: 12 minutesDo you sometimes find yourself disappointed with the traffic, visibility, and conversions generated from some of your blogs? Does most...