3 Tactical Approaches to Producing More Effective Education Content Marketing
Date posted: June 6, 2018
Reading Time: 12 minutesIt was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft...
8 of This Year’s Best Higher Ed Holiday Greeting Videos
Date posted: December 21, 2016
Reading Time: 5 minutesVideo holiday greetings from schools have become fairly common over the past number of years, to the point that it...
Generating New Leads from Old Content: 4 Great Ways to Repurpose Your School’s Existing Posts
Date posted: October 5, 2016
Reading Time: 7 minutesAt this stage, the majority of recruitment professionals are probably well aware of the importance of content marketing to their...
University Social Responsibility: 7 Recruitment Strategies
Date posted: June 1, 2016
Reading Time: 12 minutesUniversity social responsibility is no longer a side story for annual reports or a collection of occasional volunteer posts. It...
Research Content Marketing for Universities: 8 Strategies
Date posted: April 20, 2016
Reading Time: 13 minutesUniversities produce original knowledge every day, but much of that work never reaches prospective students in a form they can...
3 Emerging Social Media Networks to Expand your Student Recruitment: Tumblr, Pinterest and Reddit
Date posted: March 9, 2016
Reading Time: 9 minutesThe social media landscape continues to change, with user habits and demographics constantly shifting from year to year. Crucially for...
Higher Education Event Micro-Campaigns: 9 Strategies
Date posted: February 24, 2016
Reading Time: 13 minutesA university event is more than a date on a calendar. An open day can help a family decide whether...
Creating Digital Micro-Campaigns for Colleges
Date posted: February 24, 2016
Reading Time: 9 minutesEvery college has extra special dates on its calendar. Sometimes, it’s a legendary sporting occasion like the Oxford-Cambridge boat race...