Email Marketing Best Practices for Higher Education
Date posted: August 27, 2025
Reading Time: 13 minutesEmail remains one of the most effective ways for colleges and universities to connect with their audiences. Unlike social platforms...
The Anatomy of an Effective Recruitment Email Campaign for Schools
Date posted: September 14, 2022
Reading Time: 10 minutesHas a prospective student shown interest in your school? Have they shared their contact information to learn about your school’s...
Compelling Email Subject Lines for Students to Boost Your School’s Open Rates
Date posted: January 5, 2022
Reading Time: 11 minutesIt can be easy to overlook email marketing when faced with new digital marketing tools and constantly changing trends within...
Surprising Methods to Keep Your School’s Marketing Emails Out of Prospects’ Spam Filters
Date posted: October 13, 2021
Reading Time: 9 minutesEmail marketing is a tried-and-true recruitment tactic. However, education institutions don’t always make the most of its potential, often overlooking...
Behavioural Lead Scoring in Higher Education Marketing Automation
Date posted: July 28, 2021
Reading Time: 8 minutesLead scoring can be an excellent tool to help your admissions team prioritize new prospects for follow-up. Based on their...
6 Successful Workflows to Promote Online Courses Using Marketing Automation for Schools
Date posted: July 8, 2020
Reading Time: 12 minutesThe shift to online learning has forced schools to completely rethink recruitment, from the kinds of programs they offer to...
Creating a Higher Education Email Marketing Strategy
Date posted: December 11, 2019
Reading Time: 15 minutesWhat if we told you there was a digital marketing channel which offered $44 ROI for every $1 spent? And...
9 Automated Higher Education Email Marketing Workflows Your School Needs
Date posted: June 26, 2019
Reading Time: 12 minutesAre your school’s email marketing initiatives all they could be? Email remains one of the most powerful tools that schools...