3 Trends in Mobile: Use, Search and Lead Conversion for Higher Ed Marketers
Date posted: March 3, 2014
Reading Time: 3 minutesIn a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to...
Are You Ready to Recruit the Mobile-Only Prospective Student?
Date posted: November 22, 2013
Reading Time: 4 minutesYou’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:...
Make your Facebook ads appear on newsfeeds thanks to the Power Editor
Date posted: August 7, 2013
Reading Time: 5 minutesMany schools use paid advertising on Facebook to gain visibility (mostly, Likes) or to advertise for some of their events...
Thoughts on Responsive Web Design: Pros, Cons and Other Considerations
Date posted: April 26, 2013
Reading Time: 6 minutesResponsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for...
The Effectiveness of Mobile Lead Generation in Higher Ed
Date posted: April 19, 2013
Reading Time: 5 minutesIt turns out that mobile can be a great platform for generating student leads for higher ed student recruitment. In...
4 Quick Ways to Improve Your College YouTube Marketing
Date posted: March 14, 2013
Reading Time: 3 minutesYouTube is one of the best education lead generation platforms. YouTube videos are low-cost advertising assets for colleges and universities....
What’s the Best Mobile Site Development Strategy for your College?
Date posted: June 25, 2012
Reading Time: 3 minutesSmart phones and tablets now account for about 20% of global web traffic (with smartphones at around 15% and tablets...
Reading Time: 2 minutesThis year’s Horizon Report on Emerging Technology recently identified six technologies expected to break into the mainstream of education within...
Reading Time: 2 minutesWe’ve discussed the importance of mobile-friendly Web resources and a strategic social media plan, but what does all this mean...
Reading Time: 2 minutesA new survey from Noel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA® (the National Research Center for College & University Admissions) asked nearly 2,300 college-bound high...