Reading Time: 3 minutes In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to...

Reading Time: 4 minutes You’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:...

Reading Time: 5 minutes Many schools use paid advertising on Facebook to gain visibility (mostly, Likes) or to advertise for some of their events...

Reading Time: 6 minutes Responsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for...

Reading Time: 5 minutes It turns out that mobile can be a great platform for generating student leads for higher ed student recruitment. In...

Reading Time: 3 minutes YouTube is one of the best education lead generation platform. YouTube videos are low-cost advertising assets for colleges and universities....

Reading Time: 3 minutes Smart phones and tablets now account for about 20% of global web traffic (with smartphones at around 15% and tablets...

Reading Time: 2 minutes This year’s Horizon Report on Emerging Technology recently identified six technologies that are expected to break into the education mainstream...

Reading Time: 2 minutes We’ve discussed the importance of mobile-friendly Web resources and a strategic social media plan, but what does all this mean...

Reading Time: 2 minutes A new survey from Noel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA® (the National Research Center for College & University Admissions) asked nearly 2,300 college-bound high...