WhatsApp for Education: 8 Student Recruitment Strategies
Date posted: September 28, 2022
Reading Time: 9 minutesWhatsApp can give prospective students a convenient way to ask questions, receive reminders, confirm appointments, and continue an admissions conversation...
Augmented Reality in Higher Education: 7 Recruitment Uses
Date posted: August 31, 2016
Reading Time: 11 minutesPokemon Go helped make augmented reality familiar to a mass audience in 2016. It also encouraged education marketers to imagine...
Higher Education Mobile Apps: 8 Ways to Recruit and Retain Students
Date posted: April 13, 2016
Reading Time: 13 minutesA university mobile app can support recruitment and student success, but only when it solves recurring problems better than the...
An Intro to Mobile Geofencing for Higher Education Marketers
Date posted: June 29, 2015
Reading Time: 10 minutesTargeting mobile device users continues to be an important part of higher education marketing. Prospective students move between search, social...
7 Tips To Make You a Top Dog in Mobile Lead Generation For Higher Ed
Date posted: June 10, 2015
Reading Time: 4 minutesMobile is increasingly where your target prospective students spend their time. Current statistics indicate that in the US mobile devices...
Mobilegeddon-Proof Your Website: 5 Tips for Education Marketers
Date posted: May 6, 2015
Reading Time: 6 minutesMobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet...
Student Recruitment Strategy and Tactics for the Mobile Generation: Free Webinar from HEM
Date posted: September 18, 2014
Reading Time: 2 minutesOn Thursday, October 9, 1:30 pm Eastern, Higher Education Marketing will present a free, half-hour webinar, entitled Student Recruitment Strategy...
3 Questions to Help You Decide if Mobile PPC is Right for Your Higher Ed Marketing Mix
Date posted: August 18, 2014
Reading Time: 4 minutesIt is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for...
Summary and Comments on Google’s Education Search Analysis Q1 2014
Date posted: May 9, 2014
Reading Time: 4 minutesGoogle’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at...
3 Trends in Mobile: Use, Search and Lead Conversion for Higher Ed Marketers
Date posted: March 3, 2014
Reading Time: 3 minutesIn a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to...