A CRM system has the power to completely transform your admissions efforts. Allowing you to streamline your lead management activities,...

While there are many excellent design examples out there, the sad truth is that the websites of universities and other...

Driving Lead Generation with SEO in Higher Ed

Date posted: September 8, 2015

Higher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to...

Generating high quality prospective student leads is a real challenge.  And it’s getting tougher every year. So I was quite...

Source How well do your lead generation forms convert? To explore this question we’ve written a number of posts in...

Using Social Proof in Recruitment Marketing

Date posted: January 6, 2014

Remember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the...

Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher....

Facebook contests have been a key feature in many colleges’ social media marketing tool box. Colleges have been using them...

PPC Conversion Rates in Higher Ed

Date posted: June 11, 2013

As PPC becomes mainstream in higher ed as a marketing tactic, colleges and universities who have not used it in...

It turns out that mobile can be a great platform for generating student leads for higher ed student recruitment. In...