Reading Time: 6 minutes Student testimonials should be at the top of your school’s content creation list. Information about what kinds of students have...

Reading Time: 9 minutes At a time when people are spending considerably more time at home, many individuals are looking to upskill or pursue...

Reading Time: 8 minutes “Blended learning” is typically described as the thoughtful combination of online and face-to-face instruction. It is an intuitive improvement to...

Reading Time: 7 minutes Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...

Reading Time: 8 minutes Historically, international students have relied on referrals from agents and academic counselors when selecting a language school. And while these...

Reading Time: 3 minutes The typical college student today is very different from that of the past. The fairly accurate stereotype of the young,...

The Rise and the Fall of the Stealth Applicant

Date posted: December 2, 2015

Reading Time: 5 minutes Traditionally students had to make themselves known during their college search process – in fact, it was the only way...

Reading Time: 4 minutes The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With...

Reading Time: 6 minutes The last 8 years has been a very exciting period of growth for our company, beginning as a one man...

Reading Time: 4 minutes Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the...