“Blended learning” is typically described as the thoughtful combination of online and face-to-face instruction. It is an intuitive improvement to...

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...

Historically, international students have relied on referrals from agents and academic counselors when selecting a language school. And while these...

The typical college student today is very different from that of the past. The fairly accurate stereotype of the young,...

The Rise and the Fall of the Stealth Applicant

Date posted: December 2, 2015

Traditionally students had to make themselves known during their college search process – in fact, it was the only way...

Colleges and universities are creating new program offerings at record rates as administrative and academic execs scramble to create programs...

The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With...

The last 8 years has been a very exciting period of growth for our company, beginning as a one man...

Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the...

Managing Pay-Per-Click advertising requires a lot of knowledge and expertise that is not necessarily native within the in-house skill sets...