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Brand Differentiation and Why it Matters in a Crowded School Market
Date posted: January 26, 2022
Reading Time: 9 minutesIt’s no secret that competition in the education world is more significant than ever. New generations of students are faced...
10 Best Practices for Influencer Marketing in Higher Education
Date posted: October 27, 2021
Reading Time: 11 minutesInfluencer marketing for higher education is no longer limited to hiring a well-known creator to mention a university. Institutions can...
Branding for Higher Education: How to Create a Unique and Impactful Brand in 5 Steps
Date posted: October 8, 2021
Reading Time: 9 minutesWhat Is a Brand? “Brand is the promise, the big idea, the expectations that reside in each customer’s mind about...
2017’s Best Higher Ed Marketing Holiday Videos!
Date posted: December 20, 2017
Reading Time: 4 minutesIt’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday...