Local SEO for Higher Ed Recruitment
Date posted: January 13, 2014
Reading Time: 3 minutesColleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimization (SEO)...
Are In-Depth Articles in Your Higher Ed Content Strategy?
Date posted: December 27, 2013
Reading Time: 4 minutesYou’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back...
Hashtags Just Got Even More Important on Google!
Date posted: October 4, 2013
Reading Time: 3 minutesGoogle recently announced that Google Search will now allow users to search for Google+ posts including hashtags. If you are...
Reading Time: 3 minutesGoogle recently announced that Google Search will now allow users to search for Google+ posts, including Google hashtags. If you...
College Instagram Visibility, Should You Have It?
Date posted: August 19, 2013
Reading Time: 5 minutesWith over 130 million active users, mostly aged 18 to 23, Instagram is a social media platform that educational institutions...
Top 4 Search Rankings Get 70% of Search Traffic: So How Does Your School Rank?
Date posted: June 22, 2013
Reading Time: 3 minutesI always try to really emphasize the importance of Search Engine Optimization when speaking about online marketing with college and...
On-Page SEO Basics for Higher Ed Marketers
Date posted: May 27, 2013
Reading Time: 6 minutesOn-page SEO and off-page SEO (links) determine how your pages rank in search engine results. This post takes a look...
4 Reasons Why Higher Ed Institutions Must Invest in SEO
Date posted: April 12, 2013
Reading Time: 5 minutesWhen we begin working with a college or university on their online marketing we usually start our process with a...
The 70/20/10 Content Marketing Formula for Higher Education
Date posted: March 25, 2013
Reading Time: 8 minutesHigher education teams often struggle with two competing pressures. They need dependable content that answers recurring student questions, but they...
5 Steps to Create an Efficient Editorial Calendar for Colleges
Date posted: February 27, 2013
Reading Time: 5 minutesMany colleges have adopted a good content creation schedule for their blogs and social media. They post at least once...