How to Leverage Original Content: A Case Study about Content, Social Media and SEO in Higher Ed
Date posted: April 1, 2014
Reading Time: 9 minutes College and university web marketers understand that they have to publish high quality, relevant and original content for their sites...
Google’s Q4 / 2013 in Review, Higher Education Search Analysis Report: Highlights and Observations
Date posted: February 21, 2014
Reading Time: 5 minutes On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state...
Local SEO for Higher Ed Recruitment
Date posted: January 13, 2014
Reading Time: 3 minutes Colleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimization (SEO)...
Are In-Depth Articles in Your Higher Ed Content Strategy?
Date posted: December 27, 2013
Reading Time: 4 minutes You’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back...
Hashtags Just Got Even More Important on Google!
Date posted: October 4, 2013
Reading Time: 3 minutes Google recently announced that Google Search will now allow users to search for Google+ posts including hashtags. If you are...
Reading Time: 3 minutes Google recently announced that Google Search will now allow users to search for Google+ posts, including Google hashtags. If you...
A Few Thoughts on Google’s 2013 Q2 Higher Education Search Analysis
Date posted: September 9, 2013
Reading Time: 5 minutes Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher....
College Instagram Visibility, Should You Have It?
Date posted: August 19, 2013
Reading Time: 5 minutes With over 130 million active users, mostly aged 18 to 23, Instagram is a social media platform that educational institutions...
5 steps to start building your presence on Google+
Date posted: July 24, 2013
Reading Time: 5 minutes Last fall, we wrote a piece to help you get your college started on Google+ with best practices to create...
Top 4 Search Rankings Get 70% of Search Traffic: So How Does Your School Rank?
Date posted: June 22, 2013
Reading Time: 3 minutes I always try to really emphasize the importance of Search Engine Optimization when speaking about online marketing with college and...