Local SEO for Higher Ed Recruitment

Date posted: January 13, 2014

Colleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimization (SEO)...

You’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back...

Google recently announced that Google Search will now allow users to search for Google+ posts including hashtags. If you are...

Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher....

Last fall, we wrote a piece to help you  get your college started on Google+  with best practices to create...

I always try to really emphasize the importance of Search Engine Optimization when speaking about online marketing with college and...

On-Page SEO Basics for Higher Ed Marketers

Date posted: May 27, 2013

On-page SEO and off-page SEO (links) determine how your pages rank in search engine results. This post takes a look...

When we begin working with a college or university on their online marketing we usually start our process with a...

The 70/20/10 Content Marketing Formula

Date posted: March 25, 2013

Most higher ed institutions dominate the search engine rankings for their branded keywords. (Branded keywords = the name of your...

Colleges and universities know the importance of creating and carrying out an effective content strategy to meet their audiences’ online...