Reading Time: 9 minutes College and university web marketers understand that they have to publish high quality, relevant and original content for their sites...

Reading Time: 5 minutes On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state...

Local SEO for Higher Ed Recruitment

Date posted: January 13, 2014

Reading Time: 3 minutes Colleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimization (SEO)...

Reading Time: 4 minutes You’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back...

Reading Time: 3 minutes Google recently announced that Google Search will now allow users to search for Google+ posts including hashtags. If you are...

Reading Time: 3 minutes Google recently announced that Google Search will now allow users to search for Google+ posts, including Google hashtags. If you...

Reading Time: 5 minutes Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher....

Reading Time: 5 minutes With over 130 million active users, mostly aged 18 to 23, Instagram is a social media platform that educational institutions...

Reading Time: 5 minutes Last fall, we wrote a piece to help you  get your college started on Google+  with best practices to create...

Reading Time: 3 minutes I always try to really emphasize the importance of Search Engine Optimization when speaking about online marketing with college and...