Should your college be on Tumblr?

Date posted: January 8, 2013

According to Mashable, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the...

The value of blogging for colleges and universities goes beyond campus activities and students. Blogging is also one of the...

4 Steps To Get Your School Started On Google+

Date posted: November 20, 2012

Google+ does not yet have the same reach and visibility with prospects and students compared to other social media platforms,...

In the world of higher education marketing, working with stretched or limited budgets is pretty much normal operating procedure. Choosing...

It is common for small to mid-size colleges that offer really excellent programs to struggle as they compete against larger...

As colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...

In the past, the only way to get Goggle to index the YouTube videos on your school blogs and program...

Optimizing Your College’s Press Releases

Date posted: March 29, 2012

As we discussed in our post on using PR for SEO, press releases can be something of a hidden weapon...

As we’ve discussed many times, Search Engine Optimization (SEO) is essential for colleges and universities looking to make the most...

SEO Checklist for 2012

Date posted: March 15, 2012

With the impending end of the world (just kidding), now’s a good time to get started on your college website’s...