On-Page SEO Basics for Higher Ed Marketers

Date posted: May 27, 2013

Reading Time: 6 minutes On-page SEO and off-page SEO (links) determine how your pages rank in search engine results. This post takes a look...

Reading Time: 5 minutes When we begin working with a college or university on their online marketing we usually start our process with a...

The 70/20/10 Content Marketing Formula

Date posted: March 25, 2013

Reading Time: 4 minutes Most higher ed institutions dominate the search engine rankings for their branded keywords. (Branded keywords = the name of your...

Reading Time: 5 minutes Many colleges have adopted a good content creation schedule for their blogs and social media. They post at least once...

Reading Time: 4 minutes Colleges and universities know the importance of creating and carrying out an effective content strategy to meet their audiences’ online...

Reading Time: 4 minutes If not well managed, social media can be very time-consuming. Even if your college or university is active on a limited number...

Should your college be on Tumblr?

Date posted: January 8, 2013

Reading Time: 3 minutes According to Mashable, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the...

Reading Time: 4 minutes The value of blogging for colleges and universities goes beyond campus activities and students. Blogging is also one of the...

10 Steps to Writing Engaging College Blog Posts

Date posted: December 5, 2012

Reading Time: 4 minutes The value of writing Engaging College Blog Posts goes beyond campus activities and students. Blogging is also one of the...

4 Steps To Get Your School Started On Google+

Date posted: November 20, 2012

Reading Time: 3 minutes Google+ does not yet have the same reach and visibility with prospects and students compared to other social media platforms,...