Increase your college’s visibility with content curation
Date posted: February 1, 2013
Reading Time: 4 minutesColleges and universities know the importance of creating and carrying out an effective content strategy to meet their audiences’ online...
5 Time-Saving Social Media Tips to Streamline Your College’s Activities
Date posted: January 18, 2013
Reading Time: 4 minutesIf not well managed, social media can be very time-consuming. Even if your college or university is active on a limited number...
10 Steps to Writing Engaging Posts for Your College’s Blog
Date posted: December 5, 2012
Reading Time: 4 minutesThe value of blogging for colleges and universities goes beyond campus activities and students. Blogging is also one of the...
How to Write Engaging College Blog Posts in 10 Steps
Date posted: December 5, 2012
Reading Time: 9 minutesCollege blog posts can support program discovery, answer student questions, demonstrate institutional expertise, and connect prospective students with the next...
How to Leverage SEO and PPC as Complementary Strategies for Higher Ed Marketing
Date posted: October 16, 2012
Reading Time: 3 minutesIn the world of higher education marketing, working with stretched or limited budgets is pretty much normal operating procedure. Choosing...
How to Use Long-Tail Keywords for Colleges in SEO and PPC
Date posted: September 3, 2012
Reading Time: 9 minutesSmaller colleges do not need to outrank the largest institutions for every broad education keyword to attract qualified prospective students....
How to Use a Long Tail Keyword Strategy in PPC and SEO to Promote your College’s Priority Programs
Date posted: September 3, 2012
Reading Time: 5 minutesIt is common for small to mid-size colleges that offer really excellent programs to struggle as they compete against larger...
SEO vs. PPC in Higher Education Marketing: Where’s your spend?
Date posted: August 27, 2012
Reading Time: 4 minutesAs colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...
SEO Checklist for 2012
Date posted: March 15, 2012
Reading Time: 4 minutesWith the impending end of the world (just kidding), now’s a good time to get started on your college website’s...
SEO vs. SEM: What Is the Difference for Schools?
Date posted: March 7, 2012
Reading Time: 6 minutesProspective students use search engines throughout the enrollment journey: to compare programs, explore career outcomes, calculate costs, find campus locations,...