On-Page SEO Basics for Higher Ed Marketers
Date posted: May 27, 2013
Reading Time: 6 minutesOn-page SEO and off-page SEO (links) determine how your pages rank in search engine results. This post takes a look...
4 Reasons Why Higher Ed Institutions Must Invest in SEO
Date posted: April 12, 2013
Reading Time: 5 minutesWhen we begin working with a college or university on their online marketing we usually start our process with a...
The 70/20/10 Content Marketing Formula
Date posted: March 25, 2013
Reading Time: 4 minutesMost higher ed institutions dominate the search engine rankings for their branded keywords. (Branded keywords = the name of your...
5 Steps to Create an Efficient Editorial Calendar for Colleges
Date posted: February 27, 2013
Reading Time: 5 minutesMany colleges have adopted a good content creation schedule for their blogs and social media. They post at least once...
Increase your college’s visibility with content curation
Date posted: February 1, 2013
Reading Time: 4 minutesColleges and universities know the importance of creating and carrying out an effective content strategy to meet their audiences’ online...
5 Time-Saving Social Media Tips to Streamline Your College’s Activities
Date posted: January 18, 2013
Reading Time: 4 minutesIf not well managed, social media can be very time-consuming. Even if your college or university is active on a limited number...
Should your college be on Tumblr?
Date posted: January 8, 2013
Reading Time: 3 minutesAccording to Mashable, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the...
10 Steps to Writing Engaging Posts for Your College’s Blog
Date posted: December 5, 2012
Reading Time: 4 minutesThe value of blogging for colleges and universities goes beyond campus activities and students. Blogging is also one of the...
10 Steps to Writing Engaging College Blog Posts
Date posted: December 5, 2012
Reading Time: 4 minutesThe value of writing Engaging College Blog Posts goes beyond campus activities and students. Blogging is also one of the...
4 Steps To Get Your School Started On Google+
Date posted: November 20, 2012
Reading Time: 3 minutesGoogle+ does not yet have the same reach and visibility with prospects and students compared to other social media platforms,...