How to Leverage SEO and PPC as Complementary Strategies for Higher Ed Marketing
Date posted: October 16, 2012
Reading Time: 3 minutesIn the world of higher education marketing, working with stretched or limited budgets is pretty much normal operating procedure. Choosing...
How to Use Long Tail Keywords for Colleges in PPC and SEO
Date posted: September 3, 2012
Reading Time: 5 minutesIt is typical for small to mid-size colleges that offer excellent programs to struggle as they compete against more prominent...
How to Use a Long Tail Keyword Strategy in PPC and SEO to Promote your College’s Priority Programs
Date posted: September 3, 2012
Reading Time: 5 minutesIt is common for small to mid-size colleges that offer really excellent programs to struggle as they compete against larger...
SEO vs. PPC in Higher Education Marketing: Where’s your spend?
Date posted: August 27, 2012
Reading Time: 4 minutesAs colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...
SEO Checklist for 2012
Date posted: March 15, 2012
Reading Time: 4 minutesWith the impending end of the world (just kidding), now’s a good time to get started on your college website’s...
SEO vs. SEM: What Is the Difference for Schools?
Date posted: March 7, 2012
Reading Time: 6 minutesProspective students use search engines throughout the enrollment journey: to compare programs, explore career outcomes, calculate costs, find campus locations,...
How to Write SEO Title Tags for Schools: 10 Best Practices
Date posted: March 1, 2012
Reading Time: 10 minutesTitle tags are among the smallest elements on a webpage, but they can have an outsized impact on how prospective...
Reading Time: 3 minutesMore and more of your prospective student audiences are looking for education programs online, making it fundamental for your college...
10 SEO Tips to Improve Your School’s Visibility on Google
Date posted: October 3, 2011
Reading Time: 10 minutesProspective students rarely begin their research by typing the exact name of an institution. They search for programs, credentials, locations,...
Canonical URLs for School Websites: How to Fix Duplicate Pages
Date posted: July 29, 2011
Reading Time: 7 minutesDuplicate URLs are easy to overlook on a school website. A homepage may be accessible through several addresses, while program...