How to Write SEO Title Tags for Schools: 10 Best Practices
Date posted: March 1, 2012
Reading Time: 10 minutesTitle tags are among the smallest elements on a webpage, but they can have an outsized impact on how prospective...
Reading Time: 3 minutesMore and more of your prospective student audiences are looking for education programs online, making it fundamental for your college...
10 SEO Tips to Improve Your School’s Visibility on Google
Date posted: October 3, 2011
Reading Time: 10 minutesProspective students rarely begin their research by typing the exact name of an institution. They search for programs, credentials, locations,...
Canonical URLs for School Websites: How to Fix Duplicate Pages
Date posted: July 29, 2011
Reading Time: 7 minutesDuplicate URLs are easy to overlook on a school website. A homepage may be accessible through several addresses, while program...
Branded vs. Non-Branded Keywords for Schools: SEO Guide
Date posted: April 11, 2011
Reading Time: 9 minutesWe all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.We all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.
Reading Time: 2 minutesIf your school is not ranking well on search engine results, you are not making the most of your website...
Reading Time: 4 minutesHigher Education Marketing founder, and SEO expert, Philippe Taza shares his thoughts on Search Engine Optimization for schools. What should your school keep in mind when starting SEO? What are some common mistakes to avoid? Click here to read Philippe’s tips.Higher Education Marketing founder, and SEO expert, Philippe Taza shares his thoughts on Search Engine Optimization for schools. What should your school keep in mind when starting SEO? What are some common mistakes to avoid? Click here to read Philippe’s tips.