How to Leverage SEO and PPC as Complementary Strategies for Higher Ed Marketing
Date posted: October 16, 2012
Reading Time: 3 minutesIn the world of higher education marketing, working with stretched or limited budgets is pretty much normal operating procedure. Choosing...
How to Use Long Tail Keywords for Colleges in PPC and SEO
Date posted: September 3, 2012
Reading Time: 5 minutesIt is typical for small to mid-size colleges that offer excellent programs to struggle as they compete against more prominent...
How to Use a Long Tail Keyword Strategy in PPC and SEO to Promote your College’s Priority Programs
Date posted: September 3, 2012
Reading Time: 5 minutesIt is common for small to mid-size colleges that offer really excellent programs to struggle as they compete against larger...
SEO vs. PPC in Higher Education Marketing: Where’s your spend?
Date posted: August 27, 2012
Reading Time: 4 minutesAs colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...
Reading Time: 2 minutesIn the past, the only way to get Goggle to index the YouTube videos on your school blogs and program...
Learn About College Press Release Optimization
Date posted: March 29, 2012
Reading Time: 4 minutesAs discussed in our post on using PR for SEO, press releases can be a hidden weapon in your college...
Reading Time: 2 minutesAs we’ve discussed many times, Search Engine Optimization (SEO) is essential for colleges and universities looking to make the most...
SEO Checklist for 2012
Date posted: March 15, 2012
Reading Time: 4 minutesWith the impending end of the world (just kidding), now’s a good time to get started on your college website’s...
Reading Time: 2 minutesA recent article by René Shimada Siegel for Inc. magazine highlighted the reasons why personal, face-to-face time can still be a benefit...
What are the Differences Between SEO and SEM?
Date posted: March 7, 2012
Reading Time: 2 minutesIn the process of boosting your online presence and marketing your college programs and university degrees, you will run into...