How to Target Students on Facebook Ads
Date posted: January 28, 2022
Reading Time: 10 minutes Here’s a common situation that marketers across all industries face: you create the perfect social media ad campaign, with the...
A Guide to LinkedIn Advertising for Schools
Date posted: August 6, 2021
Reading Time: 10 minutes If you are looking for an intelligent, engaged, and ambitious audience, LinkedIn certainly ticks all the boxes. A longstanding mainstay...
The Benefits of LinkedIn Conversation Ads for Schools
Date posted: November 11, 2020
Reading Time: 9 minutes The student recruitment process is essentially an ongoing conversation with your prospects. As you attempt to nurture them towards enrollment,...
The Fundamentals of Facebook Ads for Schools
Date posted: November 27, 2019
Reading Time: 12 minutes People nowadays talk about Facebook as if it’s the uncool dad of social media – and in some ways, it...
LinkedIn Sponsored InMail Online Courses Help Schools Create Effective Ads
Date posted: June 5, 2019
Reading Time: 10 minutes If you are looking for an intelligent, engaged, and ambitious audience, LinkedIn certainly ticks all the boxes. A longstanding mainstay...
The Value of LinkedIn for Student Lead Generation
Date posted: October 10, 2018
Reading Time: 9 minutes Perhaps more than any other social network, LinkedIn is unique. While the likes of Snapchat, Facebook, Instagram, and others have...
Instagram Advertising for Schools: Your How-to Guide
Date posted: July 11, 2018
Reading Time: 10 minutes As of June 2018, Instagram has over 1 billion monthly active users. In the last year alone, over 300 million...
Pinterest, LinkedIn and Reddit Higher Ed Ad Options for an Alternative Approach
Date posted: February 14, 2018
Reading Time: 10 minutes The standard choices in digital advertising are standards for a reason. Services like Google AdWords and Facebook Ads can offer...
The Best Social Media Ad Platforms for Recruiting Students
Date posted: May 17, 2017
Reading Time: 12 minutes Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and...