Reading Time: 5 minutesIt’s an exciting time to be involved in higher education. After decades of relative stability, the past few years have...

Reading Time: 5 minutesOnline learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses)....

Reading Time: 4 minutesSocial media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...

Google+ for Student Recruitment

Date posted: December 3, 2013

Reading Time: 6 minutesAbout a year ago we shared a blog post with some great tips about getting your college started on Google+...

Reading Time: 5 minutesProspective students pondering their post-secondary options have a very difficult decision to make. Initial impressions are critical and can make...

Reading Time: 6 minutesIn the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source...

Reading Time: 4 minutesTill very recently, Facebook’s strict terms of service did not allow us to use text or calls to action in...

Reputation Management in the Age of Social Media

Date posted: October 30, 2013

Reading Time: 5 minutes“Character is like a tree and reputation its shadow. The shadow is what we think it is; the tree is...

Recruiting Students for Continuing Education

Date posted: October 25, 2013

Reading Time: 5 minutesLifelong learning has become a pivotal contributor to the new era of the knowledge economy. As technological innovation accelerates societal...

Mobile Apps in Higher Education Marketing

Date posted: October 16, 2013

Reading Time: 4 minutesFor those colleges and universities still watching and waiting for the mobile market to develop, now would be a good...