The Year in Higher Education Marketing: Trends of 2013
Date posted: December 24, 2013
Reading Time: 5 minutesIt’s an exciting time to be involved in higher education. After decades of relative stability, the past few years have...
Retention Strategies for Online Distance Education
Date posted: December 17, 2013
Reading Time: 5 minutesOnline learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses)....
Keeping Up With Social Media – Latest Changes and What They May Mean for Your College
Date posted: December 4, 2013
Reading Time: 4 minutesSocial media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...
Google+ for Student Recruitment
Date posted: December 3, 2013
Reading Time: 6 minutesAbout a year ago we shared a blog post with some great tips about getting your college started on Google+...
3 Steps to Lead Nurturing for Increased Enrollment
Date posted: November 19, 2013
Reading Time: 5 minutesProspective students pondering their post-secondary options have a very difficult decision to make. Initial impressions are critical and can make...
India Increasingly Important for Student Recruitment
Date posted: November 5, 2013
Reading Time: 6 minutesIn the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source...
4 Ways to Generate More Engagement Through Your Facebook Cover
Date posted: October 31, 2013
Reading Time: 4 minutesTill very recently, Facebook’s strict terms of service did not allow us to use text or calls to action in...
Reputation Management in the Age of Social Media
Date posted: October 30, 2013
Reading Time: 5 minutes“Character is like a tree and reputation its shadow. The shadow is what we think it is; the tree is...
Recruiting Students for Continuing Education
Date posted: October 25, 2013
Reading Time: 5 minutesLifelong learning has become a pivotal contributor to the new era of the knowledge economy. As technological innovation accelerates societal...
Mobile Apps in Higher Education Marketing
Date posted: October 16, 2013
Reading Time: 4 minutesFor those colleges and universities still watching and waiting for the mobile market to develop, now would be a good...