social media marketing

Reading Time: 11 minutesA virtual campus tour should do more than display buildings. It should help prospective students understand where they will learn,...

Reading Time: 5 minutesLinkedIn, the network that aims to connect professionals with potential employers, can be a valuable tool for colleges seeking to...

Reading Time: 5 minutesWith currently over 130 million active users, mostly aged 18 to 23, Instagram is the one social media platform educational...

Reading Time: 5 minutesMany schools use paid advertising on Facebook to gain visibility (mostly, Likes) or to advertise for some of their events...

Reading Time: 4 minutesLast week, Part 1 of this post discussed how to implement the basic steps of a content sharing strategy across...

Reading Time: 5 minutesThe rapidly evolving fields of Content and Social Media converge in a very busy intersection of marketing objectives, strategy, tactics...

Reading Time: 2 minutesIf, like us, you were wondering if Twitter was ever going to release analytics, rejoice! Chris Penn recently noticed a...

Reading Time: 5 minutesA few months ago we explained why college newsletters were an essential part of any communications strategy and how to...

Reading Time: 7 minutesGraduation is more than a formal ceremony. It is a transition point connecting students, families, faculty, staff, alumni, employers, and...

Reading Time: 4 minutesAccording to ICEF Monitor, 85% of students use social media to decide their enrollment. Whatever the exact nature of the...